Dubai, United Arab Emirates - Tuesday, September 16th 2014 [ME NewsWire]
Shell
Lubricants in the Middle East, Central Asia and Pakistan, today
announced the launch of next generation motor oil, Shell Helix Ultra
with Shell PurePlus Technology - the company’s most advanced motor oil
ever, featuring base oil developed from natural gas. A launch event took
place at the iconic Gate in Dubai’s International Financial Centre
(DIFC) area, where VIP guests and industry leaders were hosted by Mr.
Amr Adel, Regional General Manager, Commercial Fuels and Lubricants,
Middle East, Central Asia and Pakistan, and Mr. Romi Arman, Cluster
Marketing Manager.
In his welcome speech, Mr. Adel highlighted
how Shell is pioneering an entirely new way to produce premium motor
oils through a revolutionary gas-to-liquid (GTL) process to design a
pure, synthetic base oil which delivers higher levels of cleansing and
protection.
Mr. Amr Adel, said, “Shell Helix Ultra with PurePlus
Technology harnesses the power of gas to produce a next generation
motor oil, bringing together over 40 years of research and development
in one new motor oil. It is our most advanced motor oil and is designed
to meet the needs of today’s engines. With Shell PurePlus technology,
Shell Helix Ultra is able to keep engines close to factory clean[1] and
we are proud to make it available to customers in Middle East, Central
Asia and Pakistan”
Shell PurePlus Technology converts natural gas
into a crystal-clear base oil with virtually none of the impurities
found in crude oil for use in premium, synthetic lubricants. Base oils
are the main component of finished motor oils, making up on average
75-90% of the end product. This next generation base oil is then
enhanced with Shell’s unique additive ingredients to create the
company’s most advanced fully synthetic motor oil ever; Shell Helix
Ultra with PurePlus Technology.
In hot climates as experienced in
the region, oil is prone to exceeding its normal operating temperature.
As a premium synthetic oil, Shell Helix Ultra with PurePlus Technology
is less prone to thinning at high temperatures, which is good for
drivers in the region. The ability of the oil to function well in
different climate conditions ensures that the engine is well protected
and is constantly being cleansed.
Mr. Romi Arman said, “This is
our most advanced motor oil ever. The unique combination of Shell
PurePlus Technology with Active Cleansing Technology enables Shell Helix
Ultra to deliver even higher levels of cleansing and protection. Shell
Helix Ultra is already being used as a factory fill-oil by a number of
leading manufacturers[2] and including Ferrari. This gives drivers
confidence in the quality of the motor oil and its ability to provide
the best performance.”
The Shell Helix Ultra range also combines
Shell PurePlus Technology with Active Cleansing Technology to deliver
higher levels of protection against build-up of engine deposits and
unsurpassed sludge protection[3]. The product provides superior wear and
corrosion protection[4] which can help to extend engine life and reduce
maintenance costs. Fuel economy benefits vary with viscosity grade, but
certain products within the Shell Helix Ultra with PurePlus Technology
range can deliver an improvement of up to 3% in fuel economy[5].
Shell
PurePlus Technology base oils are produced at the Pearl Gas-to-Liquids
(GTL) plant in Qatar; a partnership between Shell and Qatar Petroleum.
This facility is the world’s largest gas-to-liquids facility, and can
produce approximately one million tonnes of base oils per year.
The new Shell Helix Ultra with PurePlus Technology range is currently being rolled out across the region.
Contacts
Rohan Cornelio
Rohan.Cornelio@edelman.com
+971506685735
Permalink: http://www.me-newswire.net/news/12106/en
No comments:
Post a Comment