OSAKA, Japan - Thursday, October 16th 2014 [ME NewsWire]
(BUSINESS
WIRE) -- Panasonic Corporation today announced it has signed an
Official Worldwide Paralympic Partnership agreement with the
International Paralympic Committee (IPC) for six years and two months
from 2014 through to the Tokyo 2020 Paralympic Games.
The signing
ceremony held in Tokyo, Japan was attended by IPC President Sir Philip
Craven and Panasonic Corporation Executive Officer Satoshi Takeyasu in
charge of Groupwide Brand Communications Division.
The Paralympic
Games is the most prominent sporting event for athletes with impairment
in the world and is held after the Olympic Games in the same city and
venues. The first Paralympic Games took place in Rome, Italy, in 1960
and has since grown into the world's third biggest sporting event
featuring thousands of high performance para-athletes.
Since its
foundation, it has been a basic business principle for Panasonic to
contribute to society through its business. For 16 years from Nagano
1998 Paralympic Winter Games to Sochi 2014 Paralympic Winter Games,
Panasonic has been engaged in the supply of audio visual equipment to
the Paralympic Games, through which Panasonic has contributed to the
peace and prosperity of the world community as well as the outreach and
promotion of the sport by athletes with impairment.
In the new
agreement, in addition to the existing Audio-Visual Equipment category
covering TVs, audio-visual equipment for broadcast/professional use, AV
storage media, car navigation and related car multimedia equipment and
AV security equipment, Panasonic's sponsorship categories for Worldwide
Paralympic Partnership have been expanded to include such disability
care products as The Shower and Wearable Powered Suit. For these
products, Panasonic has acquired global marketing rights with the
Paralympic Movement in conjunction with the Paralympic Games. Panasonic
will look to give versatile support to the athletes and the operations
of the Paralympic Games in conjunction with its products, services and
technical assistance.
"Panasonic renewed its Official Worldwide
Olympic Partnership agreement with the International Olympic Committee
(IOC) in February this year. Together with the first Worldwide
Paralympic Partnership agreement we signed today with IPC, we are
extremely happy to be the Official Worldwide Partner for both the
Olympic and the Paralympic Movement," said Panasonic Executive Officer
Satoshi Takeyasu at the signing ceremony. "We are proud to announce our
commitment to support IPC and the Paralympic Games, and to keep
providing accessibility for all with our products and services."
The
IPC President Sir Philip Craven welcomed the worldwide partnership of
Panasonic and said, "We are absolutely delighted that such a prestigious
and globally reputable company as Panasonic has signed to become the
IPC's latest Worldwide Paralympic Partner. In recent years the
Paralympic Games has grown into the world's third biggest high
performance sporting event in the world. Through this partnership with
Panasonic I am confident we can consolidate this position and grow the
Paralympic Movement to new levels as we build towards the Tokyo 2020
Paralympic Games."
Panasonic will pursue its global initiatives with CSR in conjunction with the Paralympic partnership.
[Flash
Report] the Signing Ceremony on Oct 15, 2014, Tokyo
http://ch.panasonic.net/contents/14336/
https://www.youtube.com/watch?v=qi0dOm3YYo4
Panasonic / Worldwide
Olympic Partner -Special Website: http://panasonic.net/olympic/
-Facebook Page:
https://www.facebook.com/PanasonicWorldwideOlympicPartner The Shower
(Japanese): https://sumai.panasonic.jp/bathroom/theshower/ Wearable
Powered Suit: http://activelink.co.jp/en
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20141015005608/en
Contacts
Panasonic Corporation
Global Communication Group
Public Relations Office
+81-3-3574-5729
presscontact@ml.jp.panasonic.com
Permalink: http://me-newswire.net/news/12457/en
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