New
York’s Busiest Consumer Playground Now Even More Dynamic with Over
25,000 Sq. Feet of the Highest Resolution LED Ever, Covering an Entire
City Block
NEW YORK - Tuesday, November 18th 2014 [ME NewsWire]
(BUSINESS
WIRE)-- Clear Channel Spectacolor, a brand division of Clear Channel
Outdoor (NYSE:CCO), a subsidiary of iHeartMedia Inc. (NYSE:IHRT), today
announced the addition of the largest, most technically advanced
billboard in Times Square to its portfolio of media and experiential
marketing solutions helping advertisers make an impact in one of the
most visited, photographed and filmed locations in the world.
Spanning
a full city block – and larger by far than any other billboard in Times
Square -- the new billboard was built by Vornado Realty Trust in a
dramatic redevelopment of the Marriott Marquis hotel’s façade and retail
spaces. Located at 1535 Broadway between 45th and 46th Streets, the new
sign offers both massive size superiority and marquee placement in the
heart of Times Square. The sign is visible from virtually every vantage
point in the Square’s “bowtie.”
Vornado chose Spectacolor as sales
agent for the one-of-a-kind display designed for the world’s most
prominent advertisers. Built with state of the art Diamond Vision®
display technology from Mitsubishi Electric, the display’s unparalleled
features include:
More than 25,000 square feet of seamless digital canvas -- a record-breaking 77.69 feet by 329.65 feet
Pixel
density of 2,368 x 10,048 -- the highest resolution LED video display
in the world of this size, dwarfing 4K ultra high definition pixel
density by 15 million pixels
The highest contrast LED screen in the
U.S. with Real Black™ LED technology, producing deep, rich black levels
and unsurpassed vertical viewing angles, ensuring Times Square crowds
have clear views of the display when close and in bright sunlight
High definition crowd cameras
Interactive, social media and live broadcast feed capabilities
“Times
Square now has North America’s biggest and most awe-inspiring digital
screen, enabling Clear Channel’s marketing partners to stand out in an
incredibly significant way in one of the world’s busiest shopping and
tourist meccas,” said Harry Coghlan, president and general manager,
Clear Channel Outdoor New York. “This innovative and thoroughly
distinctive display establishes a new iconic landmark in Times Square
while creating a powerful, value proposition for our advertisers. We
experienced tremendous pre-sale interest, and the display is sold out to
one advertiser through January 2015. We have great confidence that this
spectacular billboard will be the most sought after display in the
world for years to come.”
Per TAB ratings, the new display will
deliver more than 2 million impressions with adults 18+ passing this
prime location weekly. Times Square is the center of the consumer
universe, with as many as 460,000 people visiting daily. Nearly 500,000
vehicles pass through Times Square each week, and nearly 400,000 direct
and indirect employees traverse the square on their commute. Times
Square is home to twenty-five percent of all New York City hotel rooms,
and eighty percent of New York City tourists visit Times Square, with
eighty-three percent saying the billboards are the appeal of Times
Square. And on New Year’s Eve, one million people will stand for five to
ten hours on the Square celebrating and waiting for the ball to drop,
while more than one billion worldwide will view the celebration
televised.
In addition to the billboard’s direct exposure to
consumers in the Square, marketers investing in this premium opportunity
will enjoy incomparable secondary impressions from media outlets
located nearby or broadcasting prominent events, including Good Morning
America, Telemundo, Extra, Dick Clark’s New Year’s Rockin Eve, The New
York Times; Advertising Week and Crain’s New York Business to name but a
few.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel
Outdoor Holdings, Inc. (NYSE:CCO) is one of the world’s largest outdoor
advertising companies, with more than 675,000 displays in over 40
countries across five continents, including 47 of the 50 largest markets
in the United States. Clear Channel Outdoor Holdings offers many types
of displays across its global platform to meet the advertising needs of
its customers. This includes a growing digital platform that now offers
over 1,100 digital billboards across 38 U.S. markets. Clear Channel
Outdoor Holdings’ International segment operates in countries across
Asia, Australia, Europe and Latin America in a wide variety of formats.
Like us on Facebook at facebook.com/CCOutdoor Follow us on Twitter at twitter.com/CCOutdoorNA
About iHeartMedia, Inc.
iHeartMedia,
Inc. (OTCBB:IHRT) is one of the leading global media and entertainment
companies. The company specializes in radio, digital, outdoor, mobile,
social, live events, on-demand entertainment and information services
for local communities, and uses its unparalleled national reach to
target both nationally and locally on behalf of its advertising
partners. The company is dedicated to using the latest technology
solutions to transform the company’s products and services for the
benefit of its consumers, communities, partners and advertisers, and its
outdoor business reaches over 40 countries across five continents,
connecting people to brands using innovative new technology.
Contacts
Clear Channel Outdoor
David Grabert,
212-812-0089
davidgrabert@clearchannel.com
Clear Channel Outdoor
Jason King,
212-812-0064
jasondking@clearchannel.com
FeverPress
David Press,
917-721-7046
david@feverpress.com
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