Under the philanthropic mission of the Robert Mouawad Foundation
RIYADH, Saudi Arabia - Monday, June 13th 2016 [ME NewsWire]
To give and to share are truly among the greatest pleasures on earth. It has been said that you have not lived until you have done something for someone that cannot repay you. The values and principles of Ramadan are ones that Mouawad deeply admires and connects to: humility, generosity and goodwill towards all. These values are at the core of the Robert Mouawad Foundation, with the promise of making a life-long difference to underprivileged children. As the Holy month has approached us, Mouawad has respectfully entered into the spirit of the season by first giving back to the region that has supported them since 1950: the Kingdom of Saudi Arabia. The Disabled Children’s Association, under the esteemed patronage of His Royal Highness Prince Sultan Bin Salman Bin Abdulaziz, officially has a new devotee, as Mouawad has humbly decided to support disabled children through the sale of specially-made Ramadan bracelets.
Mouawad’s global ‘Hand in Hand’ initiative sees each purchase of a custom designed bracelet making a precious difference to a child’s life. Part proceeds of each bracelet are donated to the Disabled Children’s Association, with a strong focus on advancing their education and upbringing. Secretary General of the Disabled Children’s Association, Mr. Awad Al Ghamdi, says: “It is our pleasure to have Mouawad partner with us to assist disabled children through their Hand In Hand initiative. Our aim is to empower every child with disability in the Kingdom and help them lead better lives. We are confident that this partnership will have a positive impact on the lives of many children in need.”
Making a thoughtful and beautiful gift for a loved one, the bracelets also stylishly express the art of giving in a compassionate fashion. For more than 125 years, Mouawad fine craftsmanship has been creating exceptional moments that are forever cherished as lifetime memories. Co-guardian of Mouawad, Pascal Mouawad says: “Mouawad is committed to making a lasting contribution to the communities where it operates, and we are pleased to have this initiative launched first in the Kingdom of Saudi Arabia. The bracelets designed for the ‘Hand In Hand’ initiative are made with the intention of taking action on behalf of disabled children, while highlighting the spirit of this sacred time. We are more than honored to offer assistance, comfort and education to children with disabilities and we wish all a blessed and peaceful Ramadan”. Featuring a simple yet contemporary unisex design, the bracelets are crafted with 18-karat rose gold and leather, and are presently available for sale at all Mouawad boutiques in the Kingdom. Mouawad invites you to share in the creation of a lasting positive future for all with the ‘Hand in Hand’ initiative.
MOUAWAD – Enchanting customers with magnificent jewels since 1890
Led by 4th generation Co-Guardians, Fred, Alain & Pascal Mouawad, and backed by more than a century of excellence in its field, Mouawad remains a family business built upon artistic excellence, superb craftsmanship, trust and relationships. Mouawad designs, manufactures and sells its own exclusive jewellery and timepiece collections ranging from boutique collections and haute joaillerie to magnificent bespoke masterpieces and objects of art. The Mouawad brand has penetrated continents across the world, while retaining its eminent position as jewellers to royalty, high society, celebrities and those that appreciate the finest standards of dazzling craftsmanship. The vision at Mouawad has always been to enchant and build lifelong relationships with customers by offering a wide range of jewels and timepieces for all occasions.
In addition to its jewellery and timepiece design and production, Mouawad also manufactures rough diamonds as a Diamond Trading Company (DTC) Sightholder through its joint venture company, Premier Diamond Alliance.
Diamonds and gemology have always been a passion for the Mouawad’s and besides being renowned for fine jewellery and timepieces, over the years the Mouawad family has acquired some of the largest and rarest diamonds in the world and many of these historic gems carry Mouawad as part of their designated name. The family’s on-going support of the global industry through research and education led to third generation, Robert Mouawad, receiving a Lifetime Achievement Award from the Gemological Institute of America (GIA) and having the GIA campus named in his honor.
Guinness World Records
Mouawad has been honored by the Guinness World Records four times with their most recent award for the Mouawad L’Incomparable Diamond Necklace—the most valuable necklace in the world ($55M)—featuring the world’s largest internally flawless diamond, the Incomparable diamond (407.48 carats). In 2010 Guinness awarded Mouawad for creating the most valuable handbag in the world—the Mouawad 1001 Nights Diamond Purse ($3.8M). In 2003 the Very Sexy Fantasy Bra received a Guinness for being the most luxurious and expensive piece of lingerie ever made ($11M), and in 1990 a GWR was awarded for the Mouawad Splendor—at the time, the most expensive single pear-shaped diamond in the world ($12.8M).
With brothers Fred Mouawad heading the diamond division, Alain, the watch division and Pascal, the retail division, each Co-Guardian brings his unique business acumen and creativity to the 123 year old brand with the mission of continuing the rich heritage of creating fine jewellery and timepiece collections—while widening distribution through contemporary and accessible price points in order to increase the reach of the brand internationally.
Havas PR Middle East
Rana Alhafi Communications Manager, +971 4 455 6000