New York, NY, Tuesday, October 5th 2010 [ME NewsWire]:
Coty Beauty announces the launch of GUESS’s alluring new fragrance for women, GUESS Seductive. The sexy scent embodies the unique magnetism and playfully captivating style synonymous with the GUESS brand. Infused with the precious essence of Florentine Orris, the new fragrance evokes the essence of the iconic fashion brand, channeling the edgy, trendsetting designs that have set GUESS apart throughout its history. From the brand’s iconic denim to its inimitable black and white ads, GUESS’s singular style is translated into GUESS Seductive’s charismatic blend of enticing notes.
“GUESS is thrilled to be unveiling our newest scent, Seductive, in partnership with Coty,” says Paul Marciano, Chief Executive Officer and Creative Director of GUESS?, Inc. “Coty is a leader in the beauty and fragrance industry and we feel confident and proud to have worked so closely with them on the launch of Seductive.”
Created by perfumer Veronique Nyberg, GUESS Seductive embodies coquettish charm with a daring edge. Nyberg imagined an irresistible scent that exudes temptation, flirtatiously drawing in those around the woman who wears it. The sparkling, floriental woody fragrance evokes coy femininity and intoxicating seduction. The scent teases the senses, captivates attention, and leaves a lingering sensation of addiction—a fatal floral attraction.
Bold top notes of zesty, dazzling Bergamot, vibrant Blackcurrant and crispy Pear evoke mouthwatering, mesmerizing desire. At the heart of the fragrance are feminine facets of Orange Flower, exotic touches of Jasmine and the noble allure of precious Florentine Orris, a legendary note harvested in Florence and used in perfumery for centuries to seduce the senses. At the base is a voluptuous trail of warm Vanilla and spicy Olibanum, finished with an intensely distinguished, musky essence of Cashmere Wood.
Top Notes: Bergamot, Blackcurrant, Crispy Pear
Middle Notes: Orange Flower, Jasmine, Orris
Base Notes: Vanilla, Olibanum, Cashmere Wood
In addition to the GUESS Seductive Eau de Toilette, the range will include an intoxicating Body Cream and lavish Shower Cream. Both formulas will leave the skin feeling smooth, soft and sexy. When layered, the scent of the creams will provide irresistible appeal for maximum seduction.
The GUESS Seductive campaign, shot by renowned photographer Vincent Peters, epitomizes the intriguing, addictive effect of GUESS Seductive. As model Alyssa Miller slips out of bed and lavishly spritzes the fragrance, a captivated man is irresistibly drawn to her. Hand picked by GUESS founder Paul Marciano, gorgeous newcomer Miller now joins legendary models like Claudia Schiffer, Laeticia Casta and Naomi Campbell as the latest addition to the legendary lineup of the historic faces of GUESS.
The sexy GUESS Seductive bottle offers a flirty twist on the iconic brand's image. The timeless bottle and top echo the shape of the world renowned GUESS logo. The bottle is enhanced with a crocodile logo panel along with an artistic gold dangling charm in the shape of two eye-catching hearts. The black, ecru and gold carton is inspired by a vintage trunk, and reflects the balance of modern femininity and retro glamour associated with the luxurious fragrance and the house of GUESS.
GUESS Seductive Collection
Eau de Toilette 0.5 oz./15ml
Eau de Toilette 1.0 oz./30ml
Eau de Toilette 1.7 oz./50ml
Eau de Toilette 2.5 oz./75ml
Body Cream 6.8 oz./200ml
Shower Cream 6.8 oz./200ml
About Coty Inc.
Coty was created in Paris in 1904 by François Coty who is credited with founding the modern fragrance industry.
Today, Coty Inc. is a recognized leader in global beauty with annual net sales of nearly $4 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 90 markets worldwide.
The Coty brand portfolio includes adidas, Astor, Baby Phat, Balenciaga, Beyoncé, Calvin Klein, Celine Dion, Cerruti, Chloé, Chopard, Chupa Chups, David and Victoria Beckham, Davidoff, Esprit, Exclamation!, Faith Hill, GUESS?, Halle Berry, Jennifer Lopez, Jette Joop, Jil Sander, JOOP!, Jovan, Karl Lagerfeld, Kate Moss, Kenneth Cole, Kylie Minogue, La Cross, L.A.M.B. fragrance by Gwen Stefani, La Voce by Renée Fleming, Lancaster, Marc Jacobs, Miss Sixty, Miss Sporty, Nautica, Nikos, N.Y.C. New York Color, Phat Farm, Pierre Cardin[1], Playboy, Rimmel, Sally Hansen, Sarah Jessica Parker, Shania Twain, Stetson, Tim McGraw, Tonino Lamborghini, Vera Wang, Vivienne Westwood and Wolfgang Joop.
In addition, Coty distributes the perfume lines of Nina Ricci, Carolina Herrera, Prada, Paco Rabanne and Antonio Banderas in the United States and Canada for Puig Fashion and Beauty S.A..
For additional information about Coty Inc., please visit www.coty.com.
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Today GUESS designs, markets and distributes full collections of women’s, men’s and children’s apparel as well as accessories. Throughout the years, the GUESS image has been portrayed in unforgettable, innovative campaigns that have made the brand a household name. GUESS is distributed throughout the United States and Canada in fine department and specialty stores, its retail and factory stores, and on its online store GUESS.com. GUESS has licensees and distributors in South America, Europe, Asia, Africa, Australia and the Middle East. In addition to shopping online, you can find more information about GUESS at www.guess.com.
For media enquiries, please contact:
Lise Sfeir
Euro RSCG Corporate Communications Middle East
Lise.Sfeir@eurorscgme.com
+971 4 3664195
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