DAVIDOFF CHAMPION

Dubai, United Arab Emirates, Wednesday, October 27th 2010 [ME NewsWire]:

Davidoff’s latest men’s fragrance Champion will trigger in men a desire to develop the latent potential within them. That deep, fundamental instinct for victory and power. Davidoff Champion is about the daily ritual of taking the time to build physical and mental strength. To become a champion.


The Man

Sport is an important part of his life. He is ready to perform and to succeed. Pushing forward boundaries, overcoming challenges. Determination is key. He is focused, he knows what he wants: to stay right at the top.


The Design

The central pillar of Davidoff Champion’s forte is a flacon design so novel it can’t help but make a man stand up and take notice. This chunky dumbbell with its stirring black-glass and its head and tail silver weights is both refreshing and magnetic. Made of real metal with the contents boldly engraved on the cap, the bevelled-grip body gives a rough, masculine touch. It excites a will to win, a sense of resolution and iron-cast determination.


Designer: Alnoor / Alnoor Design


The Range

Eau de Toilette – 50 & 90ml

After Shave Splash – 90ml

After Shave Balm – 100ml

Hair & Body Shampoo – 200ml

Deodorant Stick – 70g


The Fragrance

The top note creates an immediately refreshing impact thanks to the zestful bergamot and lemon. The heart note then gains ground with its energizing galbanum essence and aromatic clary sage. Davidoff Champion is completed in its dry down by the masculine classic cedarwood all the while keeping a durable oak moss allure.


A fresh, undeniable character with a sensual trail. Just the fragrance to put verve in your step. To be a champion.


Perfumer: Aurélien Guichard / Givaudan


The Advertising

A ray of light, a sharp, sculpted young man wearing a pristine white towel folded at his waist. Fresh faced and concentrated, he is fully primed. Ready for the next challenge, a champion long before the winning performance itself.


Model: Aitor Mateo

Photographer: William Davidson

TV Spot Director: Sean Ellis

Art Director: Olivier van Doorne / Select NY



Be a Champion

Vision: A goal is the central pillar of all success – establish your goal

Work: The road ahead must be built, by you – brick by brick

Perseverance: Champions always go the extra yard – never give in and carry on

Belief: A positive attitude goes a long way – Yes you can!

Style: You’ll need to look the part – Get the right gear, look great

Reward: Remember this is for you



Davidoff Luxury Group

Davidoff Luxury Group is a Swiss-based family business that manufactures exclusive watches, writing instruments and leather goods for a sophisticated clientele in addition to prestige fragrances, eyewear, cognac and café. Davidoff has committed itself to bring together the finest materials and ingredients the world has to offer. From design, inspiration and craftsmanship – the goal is to provide ultimate quality and reliability. It’s all part of the Davidoff philosophy of perfection.



The Zino Davidoff Heritage

Products bearing the Davidoff brand must represent the finest quality, style and positive lifestyle embraced by the company founder Zino Davidoff himself. Zino Davidoff (1906 – 1994), the cultivated, open-minded and sophisticated gentleman, the visionary businessman and the enthusiastic traveller explored the world for inspiration, always in quest for superior quality. He was an artisan of a happy life, enjoying the simple pleasures life offers and sharing them with friends. His expertise, tenacity and intuition combined with his unique personality earned him the status of a legend.



Today, the Davidoff brand resonates throughout the globe as one of the ultimate touchstones for exclusivity. Superior quality and authenticity make Davidoff a synonym for cosmopolitan luxury.



Davidoff Fragrances

The legacy of Davidoff’s unique sense of quality and art de vivre is reflected in each Davidoff fragrance.



Since the launch of the first fragrance in 1984, the brand has become one of the most iconic fragrance brands, including one of the most successful fragrances ever: Davidoff Cool Water – the renowned male classic launched in 1988.



Further fragrances include among others Davidoff Cool Water Woman, Davidoff Hot Water, Davidoff Adventure, Davidoff Silver Shadow and Davidoff Echo.


For media enquiries, please contact:

Maan Sheni – Communication Executive

Euro RSCG Corporate Communications

00971-4-3664100

maan.sheni@eurorscgme.com