Dubai, United Arab Emirates, Thursday, November 4th 2010 [ME NewsWire]:
Etoile ‘La boutique’ has been awarded the highly prestigious Gulf Connoisseur Award for the region’s “Best Fashion Boutique”, officially recognising it for its invaluable influence on UAE fashion. Ingie Chalhoub, Founder, President and Managing Director of Etoile Group, has been working towards this goal since she opened the first Etoile ‘La boutique’ store in 2005 and set upon her mission of redefining fashion in the region.
Etoile ‘La boutique’s innovative luxury-fusion concept makes it unique in its field, as it presents designs from the big fashion houses alongside up-and-coming designers straight off the world’s catwalks. The boutique selects the very best from Chanel, Ralph Lauren, Valentino, Christian Dior, Nina Ricci, and designers from around the world like Sharon Wauchob, Lie Sang Bong, Twenty Cluny and many more. The boutique brings in limited edition pieces and exclusive designers such as INGIE Paris. Seasonally it also plays host to key designers who are storming the fashion scene, this season’s exclusive being stylist-to-the-stars Rachel Zoe’s much loved label Guilty Brotherhood from Kevork Kiledjian.
Each and every item in The Mall of the Emirates’ and Wafi City’s Etoile ‘La boutique’ stores is hand-chosen and flown around the world to exhibit in the store. There is no need to go to the fashion capitals of Paris, London or Milan when the crème de la crème of world fashion is brought to you at Etoile ‘La boutique’. It is no wonder the boutique is favourite to Dubai’s fashionistas.
Etoile ‘La boutique’ has already won awards such as the RetailME Awards for “Store Design of the Year” in 2006 and 2008, for its baroque fusion style decor, designed by Jacques Garcia, one of the most sought–after French interior decorators, and the Retail City ‘Franchise Operator of the Year’ award in 2008 for the Etoile ‘La boutique’ Wafi store. It was only a matter of time before it won the prestigious Gulf Connoisseur award for “Best Fashion Boutique”, and Ingie Chalhoub accepted the award with pride.
About Etoile ‘La boutique’
Etoile ‘La boutique’ is the leading multi-brand store in the UAE. Founded by Ingie Chalhoub the CEO of the Etoile Group and pioneer of women’s fashion in the Middle East for more than twenty years, Etoile ‘La boutique’ offers up the hottest mix of fashion brands for the Middle Eastern woman. The blend of brands on display covers the most covetable pieces from emerging designers through to the world’s most established designers each season, with the Etoile ‘La boutique’ experience being epitomized by the stylistic decisions of the buyers, stylists and most of all Ingie herself.
About Gulf Connoisseur
Gulf Connoisseur is one of the Gulf’s premier lifestyle, coffee table magazines epitomizing luxury and the art of fine living. The magazine features topics of interest for the jet setters and the uber-wealthy. Gulf Connoisseur judges and recognizes the very best of the best and awards them with the prestigious Gulf Connoisseur Awards.
For media enquiries, please contact:
Rachel Ingram - EURO RSCG DUBAI
T +971 (4) 366 4100 M +971 (50) 94 86 427
E Rachel.Ingram@eurorscgme.com
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