Sephora is awarded ‘Multi-Brand Retailer of the Year’ at the FiFi Awards 2010

Dubai, United Arab Emirates, Wednesday, December 1st 2010 [ME NewsWire]:

Sephora was announced ‘Multi-Brand Retailer of the Year’ at the historic First Annual FiFi Dubai Awards, beating popular perfume retailers to score the Oscar of the fragrance world.


Less than four years after its first opening in Seef Mall Bahrain in 2007, Sephora has become a major player in the beauty and fragrance sectors in the Middle East, opening 20 stores across the region, including Bahrain, Qatar, KSA, Oman, Kuwait and the UAE. While growing at a fast pace, Sephora has remained true to its core concept of offering its customers the ultimate shopping experience and making available a wide range of internationally acclaimed products.


The multi-brand retailer’s contribution to the fragrance sector was noted, especially in terms of its marketing support in the form of special events, in store promotions, creative displays and décor, excellent customer service and innovative campaigns such as the ‘I Love Sephora’ campaign in February 2010.


The awards, presented by Fragrance Foundation Arabia, are coveted as symbols of international and regional excellence. The ceremony at the Symphony Ballroom of The Address Downtoan Dubai Hotel was attended by key industry players, manufacturers, suppliers, retailers, distributors, brand representatives, marketers and members of the press.


Sephora is available at:

Bahrain - Seef Mall, Bahrain City Centre

KSA - Hayat Mall, Rashid Mall, Tahlia Mall, Red Sea, Galleria, Andalus Mall, Dahran Mall, Mall of Arabia

Kuwait - The Avenues

Oman - Muscat City Centre

Qatar – Villaggio, Landmark

United Arab Emirates - Dubai Festival City, Dubai Mall, Dubai Marina Mall, Deira City Centre, Mirdiff City Centre, Mall of the Emirates


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