BERLIN & BASEL, Switzerland - Wednesday, February 16th 2011 [ME NewsWire]
MBC Group (Middle East Broadcasting Center) awards Magnolia and Aperto contract for extensive portal relaunch. The open source CMS Magnolia will replace Vignette / OpenText as the new content management system.
(BUSINESS WIRE)-- The largest media conglomerate in the Middle East, Dubai-based MBC (Middle East Broadcasting Center), is set to redesign its web portals. The objective is to offer MBC’s 165 million viewers easier access to current, attractively presented information. For this purpose, a special focus will be placed on the simplification and improvement of editorial processes. Initially, CMS vendors were invited to the pitch. The contract was awarded jointly to the Swiss CMS provider Magnolia and the Berlin-based agency Aperto. Aperto is a Magnolia premium partner and is specialised in developing complex company portals in particularly user-friendly style.
MBC chose Magnolia for its ability to cover all of the demanding editorial requirements for the entire Group- operated web portals and their users. The commercial open source approach pursued by Magnolia has a big advantage which enables MBC to enjoy all the benefits of proprietary software, yet act independently and flexible in accordance with their own needs.
“Dubai is well-known for its demanding large-scale projects. Only the best companies worldwide are invited to showcase their capabilities. Bearing this in mind, we are particularly proud of having been able to partner up with the biggest media group in the Middle East as a result of our creative work. We are very much looking forward to working with MBC,” says Kai Grossmann, Member of the Executive Board at Aperto.
“We are delighted to have won over the media giant MBC, one of the most widely-known companies in the Pan Arab world, as our new customer. MBC makes considerable demands in terms of user friendliness, flexibility, scalabilty, speed and costs, all of which are met fully and perfectly by our Magnolia CMS. Thanks to its integrated Best Practice Module, Magnolia facilitates a crucial reduction of turnaround times and project-related risks, while enabling 100% customisations,” says Pascal Mangold, Chief Executive Officer and co-founder of Magnolia.
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About MBC Group MBC Group is the first private free-to-air satellite broadcasting company in the Arab World which was launched in London in 1991 and later moved to its headquarters in Dubai in 2002. Over the past 20 years, MBC Group has grown to become a well-established media group that enriches people’s lives through information, interaction and entertainment. Based in Dubai, in the United Arab Emirates, MBC Group includes 10 television channels: MBC1 (general family entertainment), MBC2 and MBC MAX (24-hour movies), MBC3 (children’s entertainment), MBC4 (entertainment for new Arab women), MBC Action (action series and movies), MBC Persia (24-hour movie channel dubbed in Farsi) , Al Arabiya (the 24-hour Arabic language news channel); Wanasah (24-hour Arabic music channel) and MBC DRAMA coinciding with the Group’s 20th anniversary, and offers 24/7 Arabic Drama; the Group also includes two radio stations: MBC FM (Gulf music), and Panorama FM (contemporary Arabic hit music); as well as O3 productions, a specialized documentary production unit. It has also several online platforms: www.mbc.net, www.alarabiya.net, www.alaswaq.net, and www.shahid.net, the first free VOD portal in the Arab world.
About Aperto Group The Aperto Group is an independent, owner-manager-run agency with over 200 members of staff at its two bases Berlin and Beijing. Gathered under one roof are all communications disciplines so as to be able to meet the demand for integrated solutions. In the process, the service provider, winner of many national and international awards, combines state-of-the-art technological appliances with a high degree of user-friendliness. The agency group looks after customers such as Siemens, Volkswagen, BMW, EADS, Coca-Cola, SONY, Migros and the German Federal Foreign Office. For further information, please visit www.aperto.com
About Magnolia Magnolia is the Open Source content management system that delivers simplicity on an enterprise scale. Its outstanding combination of ease-of-use with a flexible, standards-based Java architecture has attracted enterprise customers including: ING, JBoss.org, Johnson & Johnson, Lloyds TSB, Sony, Seat, Unilever and The US Department of Defense. Magnolia is used by governments and leading FORTUNE 500 enterprises, and in more than 100 countries on all continents of the world.
Magnolia International Ltd. is the creator of both the Open Source Community Edition and its Enterprise Licensed Editions of the Magnolia CMS. Full global service, support, implementation, consulting and training for enterprise clients are delivered by Magnolia together with its international network of qualified partners. Find out more about Magnolia at: www.magnolia-cms.ae
Contacts
Marcus Bond, BOND PR-Agenten for: Aperto AG
Tel.:+49(0)30-283921-455
E-Mail: marcus.bond@aperto.de
www.aperto.de
Magnolia International Ltd.
Boris Kraft
Tel.:+41(0)612289000
E-Mail: boris.kraft@magnolia-cms.com
www.magnolia-cms.com
www.magnolia-cms.ae
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