Paris - Monday, August 1st 2011 [ME NewsWire]
De Rigo Vision S.p.A., a leading company for high-end eyewear, and Lanvin, the historical French Luxury Brand, announce that they have signed a licensing agreement for the design, production and worldwide distribution of Lanvin sunglasses and prescription frames.
Michele Aracri, CEO of De Rigo Vision S.p.A., said: “We are very pleased to begin this new and exciting partnership with such a prestigious brand as Lanvin, which is synonymous to elegance, luxury and high creativity. I’m certain that with the creative guidance of Alber Elbaz and De Rigo’s expertise we will developd a new eyewear collection of the highest quality combined with the most exclusive production techniques”.
Thierry Andretta, CEO of Lanvin, “We are pleased to announce this collaboration as we believe in the great potential of transferring our creativity, DNA, and heritage to the world of De Rigo eyewear. We will be able to approach this collaboration with a strong, recognizable product infused with Lanvin's emblematic elegance, refinement, timelessness, and astonishing level of quality & craftsmanship”.
Lanvineyewear collections will be distributed through the De Rigo Vision network, which reaches the most exclusive opticians and department stores worldwide, as well as Lanvin’s global boutiques. The new 2012 Collections will be available in stores starting December 2011.
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De Rigo S.p.a.is a worldwide leader in the design, manufacture and marketing of high-quality eyewear and one of the largest optical retailers in Europe through its own companies General Optica (Spain and Portugal), Opmar Optik (Turkey) and Boots Opticians (UK). The Group’s products are distributed in about 80 countries worldwide, primarily in Europe, Asia and the Americas through 14 subsidiaries and independent distributors. De Rigo brands portfolio includes its own house brands Police, Sting and Lozza as well as licensed brands Blumarine, Carolina Herrera, Celine, Chopard, Ermenegildo Zegna, Escada, Fila Eyewear, Furla, Givenchy, Loewe, Tous and Victor Hugo.
www.derigo.com
Lanvin.The oldest French couture house, founded in 1889 by Jeanne Lanvin, is today a reference for the Parisian industry of luxury. An aficionado of culture, Jeanne Lanvin created a style and a global universe of elegance providing an outstanding cultural heritage. Since September 2001, The owners have successfully return this major French name to its former prestige, by giving the artistic direction to Alber Elbaz who manages all the activities of the house with talent. Today, Lanvin has 24 own stores and 22 franchises in addition to its 730 sales outlets, publicising the brand and extending its sales network through its e-commerce site, currently aimed at the European and American markets.
Contacts
Leah Whitfield
Communication Executive
+971 4 455 6000
Leah.Whitfield@eurorscgme.com
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