DAVIDOFF Champion Energy

Dubai,UAE - Monday, October 10th 2011 [ME NewsWire]

DAVIDOFF Champion Energyis the new daring fragrance from the House of Champion for real champions. It is all about energy, audacity and power. It is all a champion is asking for.

Men are looking for victory in every action they take. Success is a powerful mean to reach self-confidence. With its dynamic profile, its daring, fresh and lighthearted fragrance, the new DAVIDOFF scent truly embodies will power, energy and achievement.

About the bottle

Fresh frosted glass, steel and red color code, the story-telling bold bottle underlines audacity and dynamism with a fun touch. Inspired from the DAVIDOFF Champion’s bottle, the design, with its modern twist, incarnate masculinity and catches the eye.

About the fragrance

Starting on an energetic aromatic cocktail of grapefruit and bergamot, the fragrance takes a tonic and sensual edge with galbanum and fresh spices. DAVIDOFF Champion Energy is completed by the masculine cedar wood, keeping a durable oak moss allure.

About the perfumer

Aurélien Guichard / Givaudanwas born in Grasse in the tradition of high perfumery. He entered the School of Perfumery in 1997 and joined the Fine Fragrance team in Paris immediately thereafter. One year after developing DAVIDOFF Champion, Aurélien Guichard / Givaudan creates DAVIDOFF Champion Energy.

About the campaign Director

Oscar-nominated® director Sean Ellis is the TV Spot Director for DAVIDOFF Champion Energy. He has worked with magazines such as The Face, Numero and Vogue. He has also directed commercials for Land Rover, Rimmel, 02 and Nike among others.

Sean Ellis has written and directed three short films including Voyage d’Affaire (2008), which was nominated for a 2008 British Academy of Film and Television (BAFTA) award. After the movie Cashback (2006), he directed The Brøken (2008), a psychological thriller that stars Lena Headey and Oscar nominated actor Richard Jenkins.

About the model

The model is Tyler Wood, a well-known California-based model that works for editorial, commercial print and runways. His biggest campaigns were for Calvin Klein and Abercrombie & Fitch. He is the featured model in the opening credits of the VH1 series The Agency.

Gunnar Peterson, trainer

Gunnar Peterson is a famous Beverly Hills-based personal trainer. Top personalities and pro athletes, such as Angelina Jolie, Sylvester Stallone, Jennifer Lopez, Pete Sampras or Mike Tyson let themselves be guided by Gunnar, trusting his dynamic approach, boundless energy and the effectiveness of his program. We’ve asked Gunnar about energy in sports and in life.

When does the athlete need to focus his energy?

If you are thinking about your energy at the beginning of the competition, you’re probably too late. You should have been thinking about it for at least a few days. You need energy at the start, and you should have planned and prepared so that you have enough energy to make it through the competition with reserves to help you go long and finish strong. For instance, during a marathon, you want to make sure you’re fuelling as you go because it’s such a long duration, between 2 or 3 hours at high level competition.

Could you give us an advice to get more energy?

To me, energy means having enough fuel to do everything that I want to do and everything that presents itself to me during the day. A United States government panel recommended exercising 60-90 minutes a day to stay in good health, the key is to “do something all the time.” You can’t exercise Saturday and Sunday and expect that will be enough for the entire week, it doesn’t work like that. You have to plan your workouts and treat them like something you can’t skip. Otherwise, with the way our lives are always so busy now, there’s a good chance that exercising will be replaced by some other task that seems more important at the time.

How is it to train athletes and celebrities?

The big difference in training celebrities versus athletes is that celebrities’ schedules are always changing. So the goal is getting them on a regular routine that they can maintain. I would say the goal of 85% of the celebrities that come to me is to be lean and fit and to have enough energy to go through their day. Obviously when the role that they are training for requires a specific look, we put more emphasis on the body parts needing particular work. I like to say that I train celebrities like athletes. When I train athletes, I tell them “You should always do a little better in training than when you are in a competition, always have more energy reserves”. I have worked with Mike Tyson, Michael Moorer and Vernon Forrest, all three World Champions in boxing. And, I like to train all of my athletes the way I worked with my boxers – planning for the twelve rounds, even if they win in one.

DAVIDOFF Luxury Group

DAVIDOFF Luxury Group is a Swiss-based family business that manufactures exclusive watches, writing instruments and leather goods for a sophisticated clientele in addition to prestige fragrances, eyewear, cognac and café. DAVIDOFF has committed itself to bring together the finest materials and ingredients the world has to offer. From design, inspiration and craftsmanship – the goal is to provide ultimate quality and reliability. It’s all part of the DAVIDOFF philosophy of perfection.

The Zino DAVIDOFF Heritage

Products bearing the DAVIDOFF brand must represent the finest quality, style and positive lifestyle embraced by the company founder Zino DAVIDOFF himself. Zino DAVIDOFF (1906 – 1994), the cultivated, open-minded and sophisticated gentleman, the visionary businessman and the enthusiastic traveller explored the world for inspiration, always in quest for superior quality. He was an artisan of a happy life, enjoying the simple pleasures life offers and sharing them with friends. His expertise, tenacity and intuition combined with his unique personality earned him the status of a legend.

Today, the DAVIDOFF brand resonates throughout the globe as one of the ultimate touchstones for exclusivity. Superior quality and authenticity make DAVIDOFF a synonym for cosmopolitan luxury.

DAVIDOFF Fragrances

The legacy of DAVIDOFF’s unique sense of quality and art de vivre is reflected in each DAVIDOFF fragrance.

Since the launch of the first fragrance in 1984, the brand has become one of the most iconic fragrance brands, including one of the most successful fragrances ever: DAVIDOFF Cool Water – the renowned male classic launched in 1988.

Further fragrances include among others DAVIDOFF Cool Water Woman, DAVIDOFF Hot Water, DAVIDOFF Adventure, DAVIDOFF Silver Shadow and DAVIDOFF Echo.

Prices:


DHS


SR


KD


BD


QR


OR


LEB


SYR


JD


EGY


IRAQ


YEM


PAK


PALESTINE

ENERGY EDT NS 50 ML


220


225


17.4


22.5


220


23.1


$ 60


$ 60


43.75


$ 63


$ 60


$ 60


$ 60


$ 60

ENERGY EDT NS 90 ML


295


300


23.3


30.2


295


30.9


$ 80


$ 80


58.75


$ 85


$ 80


$ 80


$ 80


$ 80

ENERGY H&B SHAMP 200ml


90


90


7.1


9.2


90


9.4


$ 25


$ 25


18


$ 26


$ 25


$ 25


$ 25


$ 25

ENERGY DEO STICK 75g


90


90


7.1


9.2


90


9.4


$ 25


$ 25


18


$ 26


$ 25


$ 25


$ 25


$ 25

ENERGY A/S SPL 90ml


160


165


12.6


16.4


160


16.8


$ 44


$ 44


31.75


$ 46


$ 44


$ 44


$ 44


$ 44

Contacts

Reigna Elyashruti - EURO RSCG DUBAI

+97 1 4 455 6000

Reigna.Elyashruti@eurorscgme.com