MILITARY WATCHES: TIME REBORN
United Arab Emirates - Wednesday, November 16th 2011 [ME NewsWire]
Bell & Rossis the leading Haute Horlogerie brand world renowned for its ultra-sophisticated watches that can withstand extreme conditions.
The founding idea of Bell & Ross is that time is essential for professionals working under extreme conditions.
Our functional design is inspired by the key instrument used by professionals: the dashboard.
Therefore, function takes precedence over design: the essential is never compromised by the superfluous.
Bell & Rosswatches were born out of the passion and obsession we have for delivering the clearest and most reliable time to professionals.
We guarantee our watches performances by combining and perfecting four essential design principles in each watch:
1. Legibility -Priority in design is given to the clarity of the dial for fast and easy reading.
2. Functionality -Each instrument is designed to provide the user with specific and practical time functions.
3.Precision - Our watches are made with the most rigorous and traditional Swiss technology to guarantee the most accurate time.
4. Reliability-Our watches are built with military specifications to endure the most extreme circumstances in water, air or land.
1
All the watches we produce adhere to strict military specifications. Our high standards have been recognized by many professional organizations.
Today, Bell & Ross is the official supplier of watches for:
• Space Lab Mission
• Submariners
• RAID
• Anti-mine military squads
• Air Force pilots
• Elite Police
THE WW COLLECTION
The year 2011 is a watershed year in the history of Bell & Ross. A master of military-inspired watchmaking, the Franco-Swiss brand is once again setting the pace by updating the 1920s timepieces that were first worn on the wrist to today's tastes. Bell & Ross is thus paying tribute to military timepiece history by introducing a pocket watch transformed into a wristwatch - the Vintage WW1.
THE TIME MACHINE
In 2011, similar to a movie flashback, Bell & Ross is boarding a time machine and offering a nostalgic, yet modern pocket watch transformed into a wristwatch – the Vintage WW1. This is a unique way of reinterpreting the history of the military watch an approach that has always guided the brand's designs.
"We are delving into the past even more in order to round out our collection", explains Bell & Ross designer, Bruno Belamich. "The military watch has been our passion since our early days and we are looking to reinvent the first models of these wristwatches which appeared on pilots' wrists in the 1920s. " The challenge? Remain loyal to the watchmaking canons of the day while adapting them to the Bell & Ross design principles.
FROM POCKET WATCH TO WRISTWATCH
The reimagining of those bygone days is a two-phase process: the design of a fob watch of rare sobriety, the PW1 standing for Pocket Watch 1 and the introduction of a wristwatch christened the WW1 for Wrist Watch 1. First worn by French soldiers during the Great War, these wristwatches were then tested experimentally by pilots in the 1920s before being declared technically reliable in the 1930s. The Vintage WW1 pays tribute to this era and takes its inspiration from the stylistic designs of the "Roaring Twenties", yet does so without appearing dated. A true missing "time" link between the pocket watch and the wristwatch of the 1940s, the shapes and functions of the Vintage WW1 reflect all of Bell & Ross’ genetic codes.
A CLASSIC, ELEGANT, DIFFERENT WATCH
In 2005, Bell & Ross metamorphosed aeronautical cockpit displays into an inimitable square watch - the BR01. In 2011, the brand is once again living up to its reputation by transforming a pocket watch into a wristwatch. The Vintage WW1 model clearly stands out as a reincarnation of the past into the present. A large diameter fob style case, horns welded to the case that are used as lugs, elegant, robust leather straps, an extremely readable dial, a fluted crown that is easy to handle with gloves, a top quality mechanical movement.
The Vintage WW1 could have been worn by a pilot from the '20s. In the 21st century, it will be worn by those looking for a large, classic and elegant timepiece that truly stands out. A masculine icon, this flawless watch is the beginning of an era of a new style: military neo-classicism.
VINTAGE PW1
Technical Characteristics
Movement:manual-winding mechanical - ETA 6497 Dial: galvanic black, sunburst, domed.
Index, figures and hands covered in photoluminescent coating.
Functions:hours, minutes and small seconds. Crystal: anti-reflective domed sapphire.
Case:diameter 49 mm. polished steel. Water resistance: 30 meters.
VINTAGE WW1-97 POWER RESERVE
Technical Characteristics
Movement:self-winding mechanical - ETA 2897 Crystal: anti-reflective domed sapphire.
Functions:hours, minutes and seconds. Power reserve indicator. Water resistance: 50 meters.
Case:diameter 45 mm. polished steel. Strap: black alligator.
Dial:galvanic black, sunburst, domed. Index, figures and hands covered in photoluminescent coating. Buckle: tongue. Polished steel.
FIRST BOUTIQUE IN UAE
Bell & Ross opened its first boutique in the Middle East. Located in BurJuman - Dubai’s luxury shopping destination, this exclusive flagship will be the brand’s 6th stand-alone boutique in the world.
The pure lines and timeless elegance of Bell & Ross timepieces has been perfectly translated into a contemporary store environment with dark reflective wall panels, glass and wooden parquet flooring. An intimate seating area at the rear end of the boutique allows customers to relax as they browse through a comprehensive range of the classic Bell & Ross Vintage, BR01 Aviation and BR02 Diving collection.
“The Middle East is a dynamic market and home to a very refined clientele who value the very best in watch-making. This much awaited opening of our first boutique in the region will allow us to offer our collectors a wider selection, personal attention and a truly bespoke service” said Carlos Rosillo, CEO, Bell & Ross.
The new store is a significant milestone in the brand’s Middle East expansion, the newly opened boutique promises to be the go-to place for watch connoisseurs for whom time is a true passion, not just a tool.
Contacts
Leah Whitfield
Euro RSCG Corporate Communications ME
+971(4)455 6000 Ext 6136
Leah.Whitfield@eurorscgme.com
No comments:
Post a Comment