Cegedim Relationship Management Expands its Global Partnership with Sanofi to Deploy Next-Generation Commercial Effectiveness Solutions in Mature and Emerging Markets

PARIS - Tuesday, June 5th 2012 [ME NewsWire]

Game-Changing, Intuitive and Innovative Commercial Tools to Foster Lasting Relationships with Stakeholders

(BUSINESS WIRE)-- Cegedim Relationship Managementtoday announced that Sanofihas renewed and expanded its global agreement to leverage next-generation, cloud-based commercial effectiveness solutions for its commercial teams around the world. Sanofi currently uses Cegedim Solutions in 37 countries, with new opportunities in both mature and emerging markets.
Innovative Cloud-based Solutions to Strengthen Relationships with Stakeholders
Life Sciences companies are experiencing a seismic shift as a result of regulatory requirements, governmental pricing pressures, generic competition and pipeline breadth. Sanofi is a forward-thinking company that has been working on a new commercial model to build lasting relationships with new and existing stakeholders through innovative and traditional channels.
Cegedim will support Sanofi’s innovative commercial efforts in mature and emerging markets through cloud-based services like:

• Mobile Intelligence:the unrivalled and award winning* Customer Relationship Management (CRM) solution specifically designed to support the varying and specific needs of commercial teams. Mobile Intelligence will enable Sanofi to quickly implement changes and deploy business objectives while seamlessly managing local, regional and global specificities. Therefore, Sanofi will have the ability to easily transform, react and optimize its global commercial goals into actionable strategies according to the industry’s evolution.
• OneKey: the world-leading Healthcare Professional (HCP) and Healthcare Organization (HCO) database available in 69 countries around the world. OneKey will enable Sanofi to gain access to an increased universe of validated stakeholders and enhance overall performance in targeting and segmentation strategies, while adapting to each country’s privacy laws. Sanofi will also benefit from Cegedim’s new and exciting innovative social media insights about healthcare professionals.
• Organization Manager: the Commercial Resources Management tool that enables Global Operations to seamlessly simulate, operationalize and track the alignment of complex commercial teams; while significantly rationalizing cost, optimizing resources and materials.

Cegedim’s game-changing solutions deliver the most cost-effective and best value based on proven performance in the marketplace.
“Sanofi’s unique strategy as a diversified global healthcare leader demands the powerful, flexible and intuitive capabilities featured by Cegedim’s breakthrough solutions,” said Laurent Labrune, Chief Executive Officer of Cegedim Relationship Management. “It is a great honor to continue to partner with Sanofi to develop unique, innovative and game-changing solutions across the world. Cegedim empowers companies with proven technology and services to optimize global operations in the rapidly evolving Life Sciences landscape.”
* Frost & Sullivan 2011 North American Competitive Strategy Innovation Award in Mobile Sales Force Automation (SFA)

About Cegedim Relationship Management:			Cegedim Relationship Management is the Life Sciences industry’s leading provider of Customer Relationship Management (CRM) solutions. Designed specifically for Life Sciences, the company’s innovative business solutions incorporate a thorough understanding of local, regional and worldwide trends. Cegedim Relationship Management enables more than 200,000 users in many of the world’s most innovative companies to stay ahead of market challenges. In addition to CRM, Cegedim Relationship Management also provides marketing, data optimization and regulatory compliance solutions in more than 80 countries. Cegedim Relationship Management is part of the France-based Cegedim S.A. Group.
			To learn more, please visit: www.cegedim.com/rm.
			Follow Cegedim Relationship Management on LinkedInand Twitter.
About Cegedim:			Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases. Its offerings are targeted notably at healthcare industries, life sciences companies, healthcare professionals and insurance companies. The world leader in life sciences CRM, Cegedim is also one of the leading suppliers of strategic healthcare industry data. Cegedim employs 8,200 people in more than 80 countries and generated revenue of €911 million in 2011. Cegedim SA is listed in Paris (EURONEXT: CGM).
			To learn more, please visit: www.cegedim.com.

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Contacts

Cegedim Relationship Management
Drew BUSTOS, +1-908-443-2451
Global Communications
drew.bustos@cegedim.com


Cegedim
Aude BALLEYDIER, +33 (0)1 49 09 68 81
Media Relations
aude.balleydier@cegedim.fr