LONDON - Tuesday, July 31st 2012 [ME NewsWire]
(BUSINESS WIRE)-- Procter & Gamble (NYSE:PG), a Worldwide Olympic Partner, today introduced the lineup of more than 150 athletes the company and its brands are sponsoring at the London 2012 Olympic and Paralympic Games.
The team of international athletes represents P&G and 34 leadership brands including Pampers®, Tide®/Ariel®, Pantene®, Head & Shoulders®, Duracell® and Gillette®. The team has been selected from 48 countries and includes approximately 70 men and more than 80 women.
These athletes will also serve as ambassadors for P&G brands. They will be featured in advertising and retail programs in more than four million stores around the world. Examples of P&G brand campaigns include:
Gillette – “A Great Start Every Day” campaign featuring Swiss tennis player Roger Federer, British cyclist Sir Chris Hoy, Chinese Badminton player Lin Dan, Brazilian swimmer Felipe Franca, and American swimmer Ryan Lochte
Ariel & Tide – “Proud Keeper of Your Country’s Colours” campaign featuring Turkish runner Nevin Yanit and Mexican pentathlete Oscar Soto
Pampers – “Celebrating Babies' Unique Spirit of Play” campaign featuring U.S. beach volleyball player Kerri Walsh Jennings and British marathoner Paula Radcliffe
Pantene – “Keep Shining” campaign featuring Argentine tennis player Gisela Dulko, Mexican diver Paola Espinosa, and American swimmer Natalie Coughlin
Head & Shoulders – “Wash in Confidence” featuring American swimmer Michael Phelps and French handball player Nikola Karabatic
“We are delighted to introduce P&G’s family of athletes to the world. The world-class Olympians we’re sponsoring embody the dedication, passion and commitment that inspires us as a company,” said Marc Pritchard, P&G’s Global Brand Building Officer.
Rudy Fernandez, Spanish basketball player and Brand Ambassador for Gillette, said, “As Olympic athletes, we have a real opportunity to inspire others, and as part of P&G’s program, we are given the support to help us do that. P&G makes a difference to the everyday life of people in all corners of the globe. I am very happy to be able to say that I am on their team.”
In addition to supporting more than 150 of the world’s top athletes, P&G is also using its voice at the London 2012 Olympic Games to recognize a special person behind every athlete: Mom. P&G will serve the Moms of Olympians in London at the P&G Family Home, which is a home away from home where Moms and families of Olympians can relax and be together during the Olympic Games.
P&G’s Thank You Mom campaign is the most far-reaching campaign in P&G’s 175-year history. The campaign is being brought to life through a variety of media channels from April through August.
As part of the campaign, P&G has created a series of video tributes called “Raising an Olympian” that tell the athletes’ stories through the eyes of their Moms. See the story of Lolo Jones’s journey to the London 2012 Olympic Games on YouTube here.
P&G has also made a commitment to raise $5 million to support local youth sports programs through a portion of sales and donations from the company’s leadership brands including Pampers, Tide, Gillette and Pantene.
To view the full report and tables please click here.
Contacts
P&G Central Press Office
Tel: +44 020 3657 7734
Email: PG2012.im@pg.com
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