AED 350,000 to be won as part of DSF’s DINE & WIN promotion

 Dubai, United Arab Emirates - Monday, January 27th 2014 [ME NewsWire]

The eagerly anticipated 19th edition of Dubai Shopping Festival (DSF) will feature a new and innovative promotion, ‘DINE & WIN’ that, offers a lucky diner the chance to win a whopping prize of AED 350,000 in cash.

The promotion will run throughout DSF from 2nd January to 2nd February, 2014 and the winner of the AED 350,000 cash prize will be picked on the last day of the festival. Customers spending AED 100 in food outlets that are participating in this promotion, will receive a raffle coupon that will be entered for the draw.

Eating out during the festive season is one of the most sought after indulgences for residents and tourists alike in Dubai. With the DINE & WIN promotion, they also have the opportunity to avail themselves of the most attractive component of DSF, which is winning big.

Commenting on the new initiative, Saeed Mohammad Mesam Al Falasi, Director, Strategic Alliances Division, Dubai Festivals and Retail Establishment, an agency of the Department of Tourism and Commerce Marketing (DTCM), and the organizers of DSF,  said: “This DSF we have broadened the scope of our activities in the retail sector to ensure that visitors are able to enjoy unique experiences in line with the festival theme, “Shop at your Best”, and also encourage businesses that have not previously been involved in DSF activities to take advantage of the benefits of participating in the festival. We are delighted by the response from the private sector in coming up with new initiatives. Indeed, there is no better time than DSF to launch such an attractive promotion as DINE & WIN, especially since it incorporates the winning element of DSF aimed at spreading the festive cheer and joy throughout Dubai”

Baiju Kurieash, CEO, BUZ Marketing & Management Consultancy said, “With the launch of the DINE & WIN promotion, we are providing nearly 2.5 million diners in the city the opportunity to win big this DSF. We are sure that this number will double next year because the response from restaurants wishing to participate in this promotion has been overwhelming.”

The restaurants participating in the promotion include family restaurants, cafés, indoor mall food plazas and fast food chains.

Contacts
Nausheen Shamsher
Tel: +971 4 3589789
Email: nausheen@ibuz.ae









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