The Mrs. Carter Show World Tour Limited Edition Fragrance INTRODUCING A NEW KIND OF FIRE….

Dubai, United Arab Emirates - Tuesday, January 28th 2014 [ME NewsWire]

 As Beyoncé embarks on the highly anticipated The Mrs. Carter Show World Tour, her first concert tour in nearly four years, she’s offering her fans a unique way to commemorate her historic journey. The Mrs. Carter Show World Tour Limited Edition Fragrance is a unique scent created especially for the occasion.

The Notes

This feminine, fruity floral scent designed in collaboration with perfumer Clement Gavarry of International Flavors & Fragrance, captivates the senses with luscious top notes of Mangosteen and Organic Acai Pulp blended with a hint of spicy Pink Pepper.   At its heart the fragrance blooms with an opulent bouquet of exotic, romantic Brassia Edua Loo Orchid, Violet Petals and Indian Sambac Jasmine.  Rounding out this complex and enchanting aroma are sensual, sexy accords of Madagascar Vanilla, rich Australian Sandalwood and Organic Indonesian Vetiver. The result is an enthralling arrangement of aromatic ardor.

The Packaging

The turquoise and gold graduated glass flacon is an ode to femininity with a long, slender neck that flares out to a voluptuous base and is accented with an elegant gold collar inscribed with the singer’s name. The sophisticated box ignites the same subtle fervor with a textured matte turquoise color adorned with an embossed gold logo that celebrates the exclusive connection between the scent and Beyoncé’s tour. 

The Scent

Eau de Parfum 30ml                                                 $tk

Eau de Parfum 100ml                                               $tk

Beyoncé Heat The Mrs. Carter Show World Tour Limited Edition Fragrance will be available starting [date tk]. It is the fourth fragrance in the award-winning Beyoncé Heat fragrance family which debuted in February

About The Mrs. Carter Show World Tour

The Mrs. Carter Show World Tour is slated to run for almost one year. It kicked off in Europe on April 15, 2013 with over 20 dates scheduled, including a six-night stint at the O2 in London. Her North America tour will begin on June 28, 2013 ending with multi-night dates at Brooklyn’s Barclay Center. In Latin America, on September 27, 2013, Beyoncé will headline the world’s largest music festival, “Rock in Rio”, in Rio de Janeiro, Brazil. She will also take the show to Australia, and Asia. 

Contacts

Shehrazad Bellil

Communication Executive

00971-44556001 

marie.akilian@havasprme.com

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