NEW YORK. - Thursday, August 28th 2014 [ME NewsWire]
(BUSINESS
WIRE) Tata Sons Limited, the principal investment holding company of
the Tata group, has appointed JWT as the creative agency for its global
brand campaign. The campaign will seek to present three core messaging
corridors about the Tata brand – Tata is global, Tata is trustworthy and
Tata is a good corporate citizen.
"This is an extraordinary time
for the Tata brand," said Gustavo Martinez, Global President, JWT (and
2015 incoming Chairman and CEO). "This is one of the great corporate
stories that deserves to be better known and understood across the
globe. We look forward to harnessing JWT's expertise to make sure that
global markets recognize the extremely successful values-driven
organization that the Tata brand represents."
Commenting on the
appointment, Dr. Mukund Rajan, Brand Custodian and member of the Group
Executive Council for Tata Sons Limited, said, "We are delighted to be
entering into this partnership with JWT, which has a proud history
spanning 15 decades of creative success. As Tata continues its journey
toward becoming one of the most admired corporate and employer brands in
the world, we look forward to the support of the most credible and
globally respected partners.”
The account was awarded in a pitch
process that attracted some of the best-known and largest agencies in
the world. JWT's London, New York and Mumbai offices worked together to
win the pitch.
ABOUT JWT
JWT is the world’s best-known
marketing communications brand that has been inventing pioneering ideas
for the past 150 years. Headquartered in New York, JWT is a true global
network with more than 200 offices in over 90 countries, employing
nearly 10,000 marketing professionals. JWT consistently ranks among the
top agency networks in the world and continues a dominant presence in
the industry by staying on the leading edge—from producing the
first-ever TV commercial in 1939 to developing award-winning branded
content today. For more information, please visit http://www.jwt.com and
follow us @JWT_Worldwide.
Contacts
JWT
Erin Johnson, +1 917-400-9625
Chief Communications Officer
erin.johnson@jwt.com
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