Dubai, United Arab Emirates - Wednesday, November 26th 2014 [ME NewsWire]
Dr.
Ayoub Kazim, Managing Director of TECOM Investments Education Cluster,
highlighted the role that big data could play in enhancing online
education services at SP Jain School of Management’s recent event – ‘Big
Data - a Boon or a Bane for Customer Centricity?’.
The conference,
conducted in exclusive partnership with Microsoft, featured expert
speakers from international organisations including Microsoft, Landmark
Group, Cheil Worldwide, SAP, Ford Motor Corporation, Cognizant
Technology Solutions, Emirates NBD and Etisalat, together representing
the Healthcare, Retail, Transportation & Logistics, Banking &
Financial Services Industry, Hospitality, Telecom, and Automobile
sectors.
Big data is gathered from a number of sources, such as
social networks, photos, user behavior, feedbacks, business sources,
media streams, and more – all of which are and will continue to grow
rapidly. The ability to analyse big data to understand customer behavior
is an extremely useful tool from a sales perspective.
According to
research firm Frost & Sullivan, the global big data market is
expected to grow from $3.2 billion (Dh11.75 billion) in 2013 to $15.1
billion by 2020, with the GCC big data market set to grow nearly
fivefold from $135.7 million in 2013 to $635.5 million by 2020.
Commenting
on the event, Dr. Ayoub Kazim, Managing Director of TECOM Investments
Education Cluster (DIAC) said: “From an academic perspective, education
is definitely a sector that can benefit from big data. As online
learning continues to grow in popularity, largely due to its
accessibility and flexible nature, the possibility of capturing online
learning habits in order to adapt methods of digital teaching to enhance
the overall experience of a student is an exciting prospect.
“I
think it is common knowledge in this day and age that a
one-size-fits-all method doesn’t always work. Individual minds function
in very different ways, and respond diversely to various learning
methods. And it is this approach that can be applied in a similar way to
customers. Being able to capture this big data enables provides to
truly understand what their customer wants.”
Professor Christopher
Abraham, Head of Dubai Campus & Senior Vice President, Institutional
Development, S P Jain School of Global Management - Dubai, Singapore,
Sydney, added: “Big data is one of the most revolutionary concepts in
contemporary business and S P Jain is proud to host a such as
significant event pertaining to big data. The event will prove to be of
immense benefit to business professionals and organizations in the
region.”
END
Notes to editors:
About Dubai Knowledge Village
Dubai
Knowledge Village (DKV) is a premier destination in the region
dedicated to Vocational Training, Human Resource Management, Executive
Search and Professional Development. DKV was established in 2003, as a
member of TECOM Investments, to support the Government of Dubai’s vision
to transform Dubai into a knowledge-based economy and develop the
region’s talent pool.
With over 500 business partners, including
SHRM, CEB-SHL, Towers Watson, Hays, Carmichael Fisher and Innovative HR
Solutions, DKV aims to establish itself as both a trusted business
partner and a center of excellence for professional development.
With
the provision of quality training institutes and recruitment
consultancy firms, DKV is helping to meet the needs of business by
offering required training and skills development programs to
professionals and by providing a home of recruiters who will then match
these new skills with employers.
About Dubai International Academic City
Dubai
International Academic City (DIAC) is the world’s largest Free Zone
dedicated to Higher Education. Established in 2007, as part of TECOM
Investments – a member of Dubai Holding – DIAC aims to develop the
region’s talent pool and help establish the UAE as a knowledge-based
economy through the provision of multi-tiered academic institutions that
are internationally accredited.
DIAC is located on a fully-appointed
18 million sq ft campus with state-of-the-art facilities. It is home to
a large number of universities from 10 countries, including Amity
University, Heriott Watt University, Michigan State University,
University of Wollongong, BITS Pilani, Hult International Business
School, Murdoch University and Manchester Business School, to name a
few.
DIAC provides more than 400 certificate, diploma, undergraduate,
post graduate and PHD programmes to over 20,000 students of 125
nationalities.
Contacts
Harriet Daly,
Bell Pottinger: hdaly@bellpottinger.com
TECOM Investments Education Cluster
Brendan Vyner, Brand Manager,
+971 4 360 2960
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