- Company captures 9.90 per cent of UAE market
- Turkey, KSA record impressive performance
Buoyed by its XR Series, which boasts of the world’s first 35-inch curved gaming monitor with the fastest refresh rate, the company notched up a 9.90 per cent market share in the UAE in the quarter ended March, 2016, up from 1.6 per cent in the year-ago quarter.
Overall, BenQ doubled its market share in the Middle East
in the March-ended quarter, becoming the number four player in the
region. The company’s market share also doubled in KSA and Turkey.
Qatar, where BenQ entered for the first time this year, registered a satisfactory performance.
Giving details about the company’s performance, Manish Bakshi, Managing Director, BenQ Middle East & Turkey,
said: “We are very happy with our performance in the first quarter of
2016. Not only have we doubled our market share in many regions, our
ranking has also improved significantly. In fact, if we consider Stand
Alone LCDM brands in the Middle East region as a whole, we now stand at
number four in the market. BenQ has taken gaming to the
next level with its innovative and revolutionary monitors, tailor-made
for gaming enthusiasts interested in hardcore gaming genres. Our gaming
monitors offer a well-balanced choice between image quality, image
response time, power consumption and screen size, thus delivering a
smooth and immersive gaming experience.”
BenQ entered the
competitive gaming monitor market in 2006, with a commitment to take
eSports to the next level. Ever since, the company has been offering
more and more innovative products, and constantly upgrading the whole
concept of gaming. In order to deliver a better viewing experience, BenQ
moved from 120 Hz monitors to 144 Hz monitors, which provide a new
image every seventh millisecond. The refresh rate being better, the
gaming experience automatically transcends to the next level.
The company’s gaming monitors range from the XL Series to the RL Series, and the XR Series. Each offers distinctive advantages, catering to different requirements. The XL Series
is geared towards speed and accuracy for FPS games, enabling
professional gamers to take advantage of the super-fast 144Hz response
rate and razor-sharp clarity.
The RL Series focuses on
image clarity and ease of use for RTS, MOBA and fighting games. It
provides seamless navigation, unprecedented control and ultimate comfort
for handling the intensity of the competition in every way.
The XR Series boasts of
the world’s first 35-inch curved gaming monitor, with 2000R ultra high
curvature (highest in the market), and the fastest refresh rate.
With the gaming industry in the Middle East expected to grow to $4.4bn in 2022, BenQ is ready to unleash innovative offerings for serious gamers looking for the ultimate immersive gaming experience.
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- About BenQ Corporation
Founded on the corporate vision of
"Bringing Enjoyment 'N' Quality to Life", BenQ Corporation is a
world-leading human technology and solutions provider, aiming to elevate
and enrich every aspect of consumers' lives. To realize this vision,
the company focuses on the aspects that matter most to people today -
lifestyle, business, healthcare and education - with the hope of
providing people with the means to live better, increase efficiency,
feel healthier and enhance learning. Such means include a delightfully
broad portfolio of people-driven products and embedded technologies
spanning digital projectors, monitors, interactive large-format
displays, digital cameras and camcorders, mobile computing devices, and
lighting solutions. Because it matters.
- About BenQ Group
The BenQ Group is a $22+ billion
powerhouse comprising 15+ independent companies, operating in over 30
countries, with a combined workforce of over 100,000 employees. Each
Group member is a recognized leader in its own field, contributing to
BenQ Group's distinct strategic strengths. By leveraging each company's
vertical specialization to create true scale across horizontal markets,
the BenQ Group controls a highly efficient value chain with the
unrivaled ability to deliver critical components and world-class
solutions in the following industries: TFT-LCD, green energy, fine
chemicals and advanced materials, lighting, IC design, precision
components, system integration, branded business, and service. The Group
is committed to profitable and sustainable businesses that share its
long-standing vision of Bringing Enjoyment 'N' Quality to Life.
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