Dubai, United Arab Emirates - Sunday, October 9th 2016 [ME NewsWire]
A global digital campaign focussed on spreading awareness around handwashing habits
Pledges to educate a child About Healthy Handwashing Habits for every share
Achieving its biggest ever Healthy Hands chain
Considered as the gold standard in germ protection, Dettol has been committed towards spreading the awareness around hand hygiene amongst children across the globe. As a part of the Global Handwashing Day celebrations, Dettol has launched a global campaign which aims to reach out to millions of people across 19 countries and educate them about importance of handwashing. Led by digital, the campaign emphasises on creating a big impact of saving lives by taking small steps like inculcating good hand washing habits.
Global Handwashing Day is an annual global advocacy day dedicated to increasing awareness and understanding about the importance of handwashing with soap as an easy, effective, and affordable way to prevent diseases and save lives. Dettol has educated over 10 million mothers and children about the importance of hand washing through various on ground programs since 2006.
This year Dettol aims to achieve its biggest ever Healthy Hands chain, which will take place in the Middle East. After being educated on healthy hand hygiene habits, school kids from countries such as Saudi Arabia, United Arab Emirates and Kuwait will come together, hand-in-hand to celebrate health. Children from different schools will be connected virtually via a Skype video call, thus forming Dettol’s biggest ever Healthy Hands chain.
Talking about the launch of the campaign in the Middle East, Kristin Veriga, Marketing Director – RB Middle East said, “We believe that it’s important to inculcate healthy behaviour changes at an early age. A simple act of hand wash with soap prevents a lot of illness and needless deaths, especially in developing countries. Global Handwashing Day gives us the opportunity to create an awareness platform, where consumers can be educated and at the same time, a small step from them helps in making a big difference towards this endeavour.” He further added, “At Dettol, we pledge to make lives of millions of people healthier and happier by improving their hygiene habits. We sincerely believe that this campaign will help us in making a positive impact on people’s attitude towards their hygiene habits.”
To know more about the campaign, please click here https://www.youtube.com/watch?v=eQWrpG5u8cc
For every share of this video until end of October, 2016, Dettol pledges to educate 1 child about the importance of hand washing for leading a healthy and happier life. Be a part of this initiative; take this small step to make a big difference.
About RB:
RB* is the world’s leading consumer health and hygiene company. The company has operations in over 60 countries, with headquarters in London, Dubai and Amsterdam, and sales in most countries across the globe. The company employs approximately 37,000 people worldwide.
Inspired by a purpose to deliver innovative solutions for healthier lives and happier homes, RB is in the top 20 companies listed on the London Stock Exchange. We are the global No 1or No 2 in the majority of our fast-growing categories, driven by an exceptional focus on innovation. Our health, hygiene and home portfolio is led by our global Powerbrands including Nurofen, Strepsils Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang, Mortein, Finish, Vanish, Calgon, Air Wick, Woolite and French’s. Our Powerbrands represent 80% of net revenue.
RB is redefining the world of consumer health and hygiene. Our people and unique culture are at the heart of our success. We have a drive for achievement and a passion to outperform wherever we focus, including sustainability where we are targeting a 1/3 reduction in water impact, 1/3 reduction in carbon and 1/3 of net revenue from more sustainable products. We are proud to be Save the Children’s largest global partner, with a new vision to radically reduce one the world’s largest killer of under 5s, diarrhoea.
For more information visit www.rb.com
*RB is the trading name of Reckitt Benckiser group of companies
Contacts
Ruby El-Mourad
Quality.ME@rb.com
U.A.E. – 0097143662273
K.S.A. – 8008971445
Rest G.C.C. – 0097143662273
EGYPT – 08000000365
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