The Biggest Tools & Equipment Showroom in the Region
Jeddah, Saudi Arabia -Monday, March 27th 2017 [ ME NewsWire ]
With over 19 years presence in the Saudi local market, Juffali Technical Equipment Company (JTECO)
has recently celebrated the opening of another new Showroom for the
sales and promotion of Bosch Power Tools and Bosch Automotive
Aftermarket Parts. The JTECO new premises is located at Kilo 14, Madina
Road in Jeddah.
Officially
inaugurated by Sheikh Khaled Juffali (Vice Chairman and Managing
Partner of Juffali Group), Mr. Steven Young (President of Bosch Turkey
& Middle East), Mr. Holger Hellmich (Regional President of Bosch
Automotive Aftermarket Europe & Middle East), and H.E. Mr. Holger
Ziegeler (Consul General of Germany) on 7th March, the showroom hosts
the entire range of Bosch Professional and DIY Power Tools offerings,
including Bosch Automotive Aftermarket Parts and the latest solutions
for construction, industrial and home users from Kärcher Cleaning
Equipment, Hunter Wheel Alignment, Rotary Lifts, METS Generators,
Snap-on Hand Tools, FIAC Air Compressors, TELWIN Welding Machines, and
many other Technical Equipment brands that are exclusively represented
by Juffali in Saudi Arabia.
Also
present at the opening was Mr. Husni Rifai (General Manager of JTECO)
along with a large number of key business partners and General Managers
and key personnel of E.A. Juffali & Brothers and affiliate
companies.
Boasting
the largest display of Bosch’s power tools segment, the showroom hosts
the entire range of Bosch professional and DIY offerings, including the
latest solutions for construction, industrial and home users. Customers
will be able to get hands on with new technologies such as
Bluetooth-enabled measuring tools, which help users transfer data easily
and accurately from their measuring tools to their mobile devices.
Bosch will also be showcasing innovations including the kick-back
control feature in cordless, metal and drilling tools, designed to put
user safety first.
This
is further to a range of measuring tools, gardening products
accessories and the Dremel rotary tools for both professionals and
hobbyists. Customers can put the DIY products to test in an interactive
experience zone. Bosch is also providing a holistic offering of Parts,
Bytes & Services. With a wide portfolio of quality automotive parts,
Bosch will also showcase a comprehensive range of diagnostic and
workshop test equipment and services for the aftermarket and repair
shops, designed to keep cars on the road.
Mr.
Steven Young, on behalf of Bosch, commented on the opening of the new
JTECO Showroom: “Our partnership with Juffali has gone from strength to
strength over the past 51 years. Saudi Arabia promises immense
potential, and continues to be a key market for Bosch. I am proud to say
that we are expanding our presence in the Kingdom by having more
business units operate from here.”
“Juffali’s
interactive new retail presence will showcase our spectrum of power
tools that are based on a precise analysis of user needs. Alongside our
largest display of power tools for professional and home usage, the
showroom also features a connectivity zone, where visitors can see the
future of mobility. Our automotive display includes the full range of
Bosch’s holistic ‘Parts, Bytes and Services’ offering for the automotive
aftermarket that combines high quality components, diagnostics and
servicing. Automated and connected driving along with electromobility
are among growing focus areas for our business. Towards this, we are
currently setting up an operating unit dedicated to it as part of the
new Powertrain Solutions division in Europe”, he continued.
Sheikh
Khaled Juffali welcomed Bosch, Kärcher, Hunter Engineering, Rotary,
FIAC, TELWIN, Snap-on, METS Energy, and all Juffali Business Suppliers
and Partners and congratulated Mr. Husni Rifai (General Manager of
JTECO) for his leadership and sustainable business growth of JTECO.
Sheikh Khaled Juffali also added: “Juffali Group is committed to vision
2030 set by His Royal Highness King Salman Bin Abdulaziz. This vision
will help Saudi Economy grow further especially by emphasizing on the
Private Sector Investments to reduce reliance on oil revenues and to
reduce government subsidies.”
Mr.
Husni Rifai, General Manager of Juffali Technical Equipment Company
thanked Sheikh Khaled Juffali for his trust and support throughout all
these years and welcomed all the Business Partners who came from all
over the world to be part of this Grand Opening. In his speech, Mr.
Rifai said: “JTECO has become a one-stop-shop for Traders, Retailers,
Workshops and Projects. JTECO can proudly provide a total solution. It
can equip any Trader who wants to establish a hardware shop or any DIY
Retailer like SACO, or any Automotive Service Workshop. Our wide array
of products range from a small screw driver to fix a picture frame in
your house, to industrial demolition hammers and auto parts for truck
fleets from Bosch, to a workshop Wheel Alignment from Hunter, Car Lift
from Rotary, Air Compressor from FIAC, Hand Tools from Snap-on, Power
Generators from METS, and the list goes on and on.”
After
the opening ceremony and walk-through the JTECO premises, a delightful
dinner was held at JTECO premises where typical Saudi Hijazi cuisine was
served in the honor of the guest.
Contacts
Headline Communication
Jawhara ALshawish, +966 551808891
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