‘Big Data’ to be the Focus at Conference Hosted by S P Jain School of Global Management in Association with Microsoft

Dubai, United Arab Emirates - Tuesday, November 18th 2014 [ME NewsWire]

S P Jain School of Global Management (S P Jain) today announced the details of its “Big Data -- Achieving Customer Intimacy” Conference 2014, to be held on November 26, 2014 from 8:30AM to 1:00PM, including an impressive line-up of leaders and visionaries, panel discussions, presentations and networking sessions.

The conference, conducted in exclusive partnership with Microsoft, will feature an array of speakers from global companies such as Microsoft, Landmark Group, Cheil Worldwide, SAP, Ford Motor Corporation, Cognizant Technology Solutions, Emirates NBD and Etisalat. A large number of senior industry practitioners representing the Healthcare, Retail, Transportation & Logistics, Banking & Financial Services Industry, Hospitality, Telecom and Automobile sectors are expected to attend.

“A.T. Kearney forecasts global spending on Big Data to grow at a rate of 30% through 2018, reaching a total market size of USD 114 billion. As organisations evolve and embrace technology, data has become a foundation on which they can hope to gain a competitive advantage. Most companies, while excited about the potential benefits of Big Data, fail to leverage it in enhancing consumer understanding and brand building,”

 “The half-day conference aims to bridge this gap. It promises to dig deep and explore topics on how companies can reap Big Data to drive profitable growth by enhancing Customer Intimacy. Panel discussions and networking sessions will allow participants to directly engage industry leaders and discuss key technology-related issues driving customers, brands and markets”, shares the Conference Convener Dr. Balakrishna Grandhi, Dean–Executive MBA and Professor & Head of Marketing at S P Jain.

Conference program

The half-day event will feature Inaugural address by Dr. Ayoub Kazim, Managing Director, Education Cluster – TECOM Investments.

The current line-up of speakers include:

Mr. Pedro S. Pereira                                                                                   

Head of Big Data Sales in UAE and Gulf

SAP

Mr. Akshay Manikantan

Head of Marketing - Loyalty

Landmark Group

Ms. Olga Kudryashova                                                              

Head of Strategic Planning

Cheil Worldwide      

Mr. Mohammed Maseehuddin

Principal Engagement Manager

Microsoft, Middle East

Dr. Esra Turan Taylor                                                                                       

Director - Customer Value Management

Etisalat

Mr. Paul Anderson

Marketing Director

Ford Motor Company, Middle East

Mr. Stephen Fernandes                                                                              

Asst. Vice President & Head – Middle East

Cognizant Technology Solutions

Mr. Vikram Krishna

Head - Group Marketing and Customer Experience

Emirates NBD

The panel discussions will be moderated by:

Dr. Dhrupad Mathur                                                                     

Director (Industry Interface)

S P Jain School of Global Management       

Dr. Balakrishna Grandhi

Dean - Executive MBA

Professor and Head of Marketing

S P Jain School of Global Management

For more information contact Mr. Anudeep Raghuthaman at BigData@spjain.org or to register for the conference, please visit us online at: http://www.spjain.org/big-data-analytics-conference.aspx

Contacts

Mr. Anudeep Raghuthaman

00971-4429-1234

BigData@spjain.org