CARLSBAD, Calif. - Wednesday, February 25th 2015 [ME NewsWire]
(BUSINESS
WIRE) - Merlin Entertainments announced today it is partnering with
Warner Bros. Consumer Products and The LEGO Group to bring a new 4D
animated film based on the popular characters of The LEGO® Movie™, from
Warner Bros. Pictures, Village Roadshow Pictures and LEGO System A/S, to
guests at LEGOLAND® Parks and LEGOLAND® Discovery Centers around the
world later this year. The new 4D animated film will open exclusively at
the six LEGOLAND Parks and 11 LEGOLAND Discovery Centers in North
America, Asia and Europe.
Using elements such as wind,
water, smoke and special lighting effects, the larger-than-life
experience brings the film’s main characters, Emmet and Wyldstyle, back
together with their friends for another awesome adventure.
“We’re
excited to be partnering with Warner Bros. Consumer Products and The
LEGO Group on such a, dare I say, awesome, adventure,” says Merlin
Entertainments Chief Executive Officer Nick Varney. “Emmet and Wyldstyle
have become immensely popular at our theme parks and Discovery Centers
across the globe and bringing this new 4D movie exclusively to our
guests continues our Merlin philosophy of creating memorable family
experiences.”
“More than a film, The LEGO Movie became
an anthem for creative building, inspiring families around the world to
pull their LEGO collections out and piece together their imaginations,”
says Jill Wilfert, vice president licensing & entertainment for the
LEGO Group. “I know that LEGOLAND guests are going to love seeing these
characters in a fun, new adventure.”
For the latest news on this 4D adventure, check the Merlin website at www.MerlinEntertainments.biz
About Merlin Entertainments
MERLIN
ENTERTAINMENTS plc is the leading name in location-based, family
entertainment. Europe’s number one and the world’s second-largest
visitor attraction operator, Merlin now operates 106 attractions, 11
hotels/3 holiday villages in 23 countries and across 4 continents. The
company aims to deliver memorable and rewarding experiences to its
almost 60 million visitors worldwide, through its iconic global and
local brands, and the commitment and passion of its managers and
approximately 25,000 employees.
Among Merlin’s
attractions are - SEA LIFE, Madame Tussauds, LEGOLAND, The London Eye,
Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort,
Warwick Castle, THORPE PARK Resort, Blackpool Tower, Heide Park Resort,
WILD LIFE Sydney Zoo, Sydney Tower Eye and SKYWALK. All brands which are
distinctive, challenging and innovative – and which have great
potential for growth in the future. Visit www.merlinentertainments.biz
for more information.
About The LEGO Group
The
LEGO Group is a privately held, family-owned company, based in Billund,
Denmark. It was founded in 1932 and today the group is one of the
world's leading manufacturers of play materials for children. The
company is committed to the development of children's creative and
imaginative abilities through its products, which can be purchased in
more than 130 countries. Visit www.LEGO.com
LEGO, the LEGO logo, the brick and knob configuration and the Minifigure are trademarks of The LEGO Group. ©2015 The LEGO Group.
About Warner Bros. Consumer Products
Warner
Bros. Consumer Products, a Warner Bros. Entertainment Company, is one
of the leading licensing and retail merchandising organizations in the
world.
Contacts
Merlin Entertainments
Media Contact: Julie Estrada,760-918-5377
Julie.Estrada@MerlinEntertainments.biz
Permalink: http://www.me-newswire.net/news/13758/en
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