Thursday, October 21, 2010

Abu Dhabi and Siemens intensify alliance through a strategic partnership with Masdar

Siemens to establish Middle East Headquarters in Masdar City and to collaborate on research and development of future energy technologies



London,UK, Tuesday, October 19th 2010 [ME NewsWire]:

Masdar, Abu Dhabi’s renewable energy initiative, and Siemens signed an agreement establishing a long term strategic partnership. Siemens will implement an innovative power grid combined with advanced building technologies in the first phase of Masdar City. This will serve as both an energy efficient power solution and a living R&D platform. The partnership also covers collaboration in the field of Carbon Capture and Storage (CCS) which will involve research and development with the Masdar Institute. Siemens will establish an anchor presence in Masdar City, housing their Middle East Headquarters, a Centre of Excellence in Building Technologies and other initiatives including a Leadership Development Centre. The Centre of Excellence will begin R&D activities on the ground at Masdar City in 2010. “Masdar is a global pioneer in clean tech initiatives. We are proud to be the strategic partner for this groundbreaking project,” said Peter Löscher, President and Chief Executive Officer of Siemens AG. “It also highlights our strong relationship with Abu Dhabi and the United Arab Emirates.”



As part of the agreement, Siemens will provide integrated building automation technologies and jointly develop smart grid applications for the initial phase of Masdar City that will optimize energy consumption in the City. This living R&D facility will collect user data and consumer reaction to shape product design and automation while supporting Masdar City to achieve their energy efficiency targets.



The energy solution will function by integrating several Building Management Systems (BMS) and vertically linking them to an advanced energy Distribution Management System (DMS). By joining a number of buildings and consumer types (residential, commercial and educational), across a “district” BMS, Masdar and Siemens will be able to track and influence energy consumption in innovative ways. By connecting this “district” BMS to the DMS, the ability to implement end-to-end demand response from the utility direct to consumers will be created.



“Partnering with technology leaders such as Siemens to create a clean-tech and R&D hub at Masdar City is what Masdar is about. As we build out Masdar City, we are constantly looking to keep pace with technology innovations. We are pushing the frontiers of science, technology and engineering to not only redefine sustainable urban development but also to create a thriving R&D centre that will help turn Abu Dhabi into a technology developer and exporter. Both our companies share and support this vision for Masdar City,” said Dr. Sultan Al Jaber, Chief Executive Officer of Masdar.



In addition, Siemens will collaborate with Masdar and the Masdar Institute to optimize the technical and economic aspects of environmentally friendly post-combustion Carbon Capture and Storage (CCS) . CCS technologies capture carbon dioxide (CO2) from sources such as fossil fuel power plants and preventing the release of emissions into the atmosphere by using the CO2 for Enhanced Oil Recovery or permanently storing the CO2 in geological structures such as oil reservoirs or deep saline acquifers..



The research and development aspect of the partnership with the Masdar Institute is Siemens’ largest global investment of its kind with a science and technology organisation. It comprises a long term R&D program for Smart Grid, Smart Buildings, and Carbon Capture and Storage and will manifest itself in grants, scholarships and educational programs for the advancement of the knowledge economy in the United Arab Emirates.



The Siemens Middle East Headquarters facilities in Masdar City will showcase the latest energy efficient technologies developed by the company and when complete, will accommodate a staff of almost 2,000 specialists.



The company plans to occupy 18,000sqm that could be extended to a total of 25,000sqm in the longer term. In the first phase, Siemens will lease 12,000sqm of space which is expected to be complete in the first quarter of 2013. The facilities will host major corporate facilities including a Centre of Excellence for Smart Buildings and a Leadership Development and Conference Centre for both customer and corporate use. “Siemens’ presence is a valuable addition to the Masdar City eco-system of industry leaders interested in developing advanced technologies, sustainable architecture and energy efficiency,” said Dr. Sultan Al Jaber, Chief Executive Officer of Masdar.



This strategic framework agreement marks a major enhancement to the existing relationship between Masdar and Siemens where the German company is a major investor in the Masdar Clean Tech Funds I and II.



Energy-efficient and resource-conserving technologies are part of the Siemens Environmental Portfolio, with which the company posted revenue totalling more than EUR23 billion in fiscal 2009. That is equivalent to about a quarter of the company’s total revenue and makes Siemens the world’s leading provider of infrastructures for eco-friendly technology.


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About Masdar: Masdar is Abu Dhabi’s multi-faceted initiative advancing the development, commercialisation and deployment of renewable and alternative energy technologies and solutions. The company serves as a link between today’s fossil fuel economy and the energy economy of the future - developing the “greenprint” for how we will live and work tomorrow. Backed by the stability and reputation of the Mubadala Development Company, an investment vehicle of the government of Abu Dhabi, Masdar is dedicated to the emirate’s long-term vision for the future of energy. For more information about the Masdar Initiative, please visit:

www.masdar.ae



Siemens AG (Berlin and Munich) is a global powerhouse in electronics and electrical engineering, operating in the industry, energy and healthcare sectors. For over 160 years, Siemens has stood for technological excellence, innovation, quality, reliability and internationality. The company is the world’s largest provider of environmental technologies, generating €23 billion – nearly one-third of its total revenue – from green products and solutions. In fiscal 2009, which ended on September 30, 2009, revenue totaled €76.7 billion and net income €2.5 billion. At the end of September 2009, Siemens had around 405,000 employees worldwide. Further information is available on the Internet at: www.siemens.com.



This document contains forward-looking statements and information – that is, statements related to future, not past, events. These statements may be identified by words such as “expects,” “looks forward to,” “anticipates,” “intends,” “plans,” “believes,” “seeks,” “estimates,” “will,” “project” or words of similar meaning. Such statements are based on the current expectations and certain assumptions of Siemens’ management, and are, therefore, subject to certain risks and uncertainties. A variety of factors, many of which are beyond Siemens’ control, affect Siemens’ operations, performance, business strategy and results and could cause the actual results, performance or achievements of Siemens to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements. For Siemens, particular uncertainties arise, among others, from changes in general economic and business conditions (including margin developments in major business areas and recessionary trends); the possibility that customers may delay the conversion of booked orders into revenue or that prices will decline as a result of continued adverse market conditions to a greater extent than currently anticipated by Siemens’ management; developments in the financial markets, including fluctuations in interest and exchange rates, commodity and equity prices, debt prices (credit spreads) and financial assets generally; continued volatility and a further deterioration of the capital markets; a worsening in the conditions of the credit business and, in particular, additional uncertainties arising out of the subprime, financial market and liquidity crises; future financial performance of major industries that Siemens serves, including, without limitation, the Sectors Industry, Energy and Healthcare; the challenges of integrating major acquisitions and implementing joint ventures and other significant portfolio measures; the introduction of competing products or technologies by other companies; a lack of acceptance of new products or services by customers targeted by Siemens; changes in business strategy; the outcome of pending investigations and legal proceedings and actions resulting from the findings of these investigations; the potential impact of such investigations and proceedings on Siemens’ ongoing business including its relationships with governments and other customers; the potential impact of such matters on Siemens’ financial statements; as well as various other factors. More detailed information about certain of the risk factors affecting Siemens is contained throughout this report and in Siemens’ other filings with the SEC, which are available on the Siemens website, www.siemens.com, and on the SEC’s website, www.sec.gov. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those described in the relevant forward-looking statement as expected, anticipated, intended, planned, believed, sought, estimated or projected. Siemens does not intend or assume any obligation to update or revise these forward-looking statements in light of developments which differ from those anticipated.


For media enquiries, please contact:
Siemens AG
Alexander Becker
Phone: +49 89 636 36558
becker.alexander@siemens.com


Masdar

Meray Atef

Phone: +971 2 653 6014

Email: press@masdar.ae

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