Wednesday, October 6, 2010

Kidville thrills parents with Kidville University

KVU prepares children and parents for a hassle-free 1st day of school



Dubai, United Arab Emirates, Tuesday, October 5th 2010 [ME NewsWire]:

After an impressive debut in July, Kidville UAE has announced its new fall class schedule based on 16-week semesters, a program intended both to maximize children’s development and accommodate parents’ availability. In addition to music, dance, gym, art and enrichment classes designed to facilitate early childhood development for children up to six years old, Kidville brings Kidville University (KVU) to the UAE and has sparked the interest of parents in Dubai. KVU prepares youngsters for school by following a gradual separation process which is essential for children to build a positive and trusting relationship with both their teachers and new classmates.


According to childhood development experts, traditional “drop off” programs place an unnecessary anxiety on both the child and parent by making the first day of school a nerve-wracking and tear-filled experience. Children’s fear of strangers, in addition to separation issues, intensifies the drama of this first time experience. To avoid this, the KVU program is founded on enabling children to feel secure.


Kidville’s Managing Director, Monica Malhotra, explains: “Teachers need to gain children’s trust by providing a place where little ones can get to know their new surroundings and turn these strangers into ‘friends’, while having the security of a familiar face in the room, which is where parents come in. As the child acclimates to the classroom and begins to engage with materials and other children, they are provided with many rich learning experiences.”


The KVU program also allows the class to be tailored to the children’s interests, by focusing on an emerging curriculum. “If the teacher notices that her class has a particular interest in dinosaurs for example, she has the freedom to center her next lesson plan on that theme, and read and sing about or base art projects on dinosaurs,” clarifies Monica. "I often have parents tell me they wish they had these kinds of programs when they were a child.”


Kidville does not limit its services to classes and KVU; indoor and outdoor playspaces, cool haircuts at the salon and a retail boutique complete the upscale offering. To benefit from this unique and practical experience for both parent and child, and receive offers and discounts for all these services, parents become Kidville members by signing up their young ones for a class.


Kidville has risen to another challenge and addressed a growing concern in Dubai for parents and especially, new moms: the lack of support groups and the challenge of living far away from family and friends. Kidville ensures a nurturing and community-oriented environment where moms and dads can discuss parenting issues, exchange advice, or benefit from early childhood specialists’ support.



Following the summer semester which started on July 11, Kidville’s fall semester classes are set to begin on September 5, at JBR, Rimal 5, Plaza Level. More information can be found at www.mykidville.ae or at 04 440 1220.



About Kidville UAE

Kidville UAE is part of the global franchise network run by the combined entity of Kidville New York Inc., which operates large, upscale facilities across the world. Consistently hailed by New York press as experts providing the highest level of service and standards in child development, Kidville Inc. is committed to offering impeccable programming in upscale environments. Kidville founders include tennis stars Andre Agassi and Steffi Graf.


Kidville UAE offers a wide range of developmental classes for newborns through six year olds, including gym, art, music, dance and Kidville University. It also features colorful playspaces, a stylish retail boutique, a child friendly hair salon and hassle-free birthday parties for children up to age nine. The concept encourages learning through play, as well as parent-child bonding in a safe and community oriented environment.


Kidville UAE was launched in July 2010 at JBR, Rimal 5, Plaza Level.


Visit Kidville UAE at: www.mykidville.ae


For media enquiries, please contact:

Tanya Kassab

Communication Executive

Euro RSCG Corporate Communications Middle East

Tel: +971 4 3664100

Dir: +971 4 3664193

e -mail: Tanya.Kassab@eurorscgme.com

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