Calvin Klein Beauty, a new women’s fragrance

Dubai, United Arab Emirates, Wednesday, November 24th 2010 [ME NewsWire]:

“A beautiful woman is sensual and strong. She exudes confidence and
sophistication from the inside out."



Francisco Costa, Women’s Creative Director, Calvin Klein Collection



The Calvin Klein Beauty Woman



Authentic and true; she is accomplished and inspiring.



She believes in the power of self-knowledge, gained from the life she’s lived.



At once feminine and strong, she shapes her destiny with a charismatic allure and determined strength. Her true beauty, lies within.



The Fragrance:

Calvin Klein Beauty evokes the ultimate power of femininity and sophistication, while capturing the spirit of a woman who is beautiful from the inside out, with an aura that radiates.



A new interpretation of a lily – a neo-lily – is the heart and soul of Calvin Klein Beauty. A sophisticated flower that is the essence of femininity, the lily is also radiant and powerful.



Bringing the neo-lily to life, ambrette seeds enhance the spicy warmth, timeless jasmine elevates the floral signature, and a trail of cedarwood brings a vibrant and magnetic beauty to the drydown.



Top: Ambrette Seeds

Mid: Jasmine

Dry: Cedarwood



The Design:



The Calvin Klein Beauty bottle design features smooth feminine curves, set atop a luxurious glass base. A metallic silver ring encircles the glass, expressing a woman’s on going strength and confidence, while the golden liquid reflects her luminosity and inner-beauty. The metallic silver cap evokes the sculptural shapes fundamental to the Calvin Klein aesthetic.


The outer packaging is a sleek white, glossy carton featuring a vibrant silver halo, while the inner carton exudes a soft yellow glow revealing warmth, light and radiance. The carton incorporates shades of silver and white, signature Calvin Klein colors that are reminiscent of clean, spare shift dresses from the Calvin Klein Collection Runway Show.

Advertising:

Portrayed in a contemporary architectural space flooded with light, her inner beauty radiates outward. Wearing an iconic Calvin Klein Collection dress, her attitude expresses emotional depth and self confidence.

For media enquiries, please contact:

Lise Sfeir +971 4 3664195

EURO RSCG CORPORATE COMMUNICATIONS MIDDLE EAST
lise.sfeir@eurorscgme.com