Starwood Hotels and Resorts Invites Starwood Preferred Guest Members to Enjoy Great Weeks and Grand Weekends

Promotion Awards SPG Members Double Starpoints for Every Night of the Week plus 500 Bonus Starpoints for Every Weekend Night



BRUSSELS, Wednesday, January 5th 2011 [ME NewsWire]:

(BUSINESS WIRE)-- Starwood Hotels and Resorts (NYSE: HOT) is ringing in the new year with a special offer to make travel for its Starwood Preferred Guest® (SPG) members extra rewarding. Through the SPG Great Weeks, Grand Weekends promotion, members can earn double Starpoints® every night of the week, plus a weekend bonus of an extra 500 Starpoints for every Thursday, Friday, Saturday or Sunday night during their stay -- with no limits on earnings. Members can earn these extra rewards January 3 through April 15, 2011 at over 930 participating hotels and resorts worldwide across all nine Starwood brands, including Sheraton, Westin, W, and St Regis.


“SPG’s Great Weeks, Grand Weekends promotion enables us to kick off 2011 with a robust offer, awarding unlimited bonus points for stays at our incredible properties around the world,” said Chris Holdren, Senior Vice President of Starwood Preferred Guest. “Starpoints offers are incredibly popular with our members and this promotion is our way of rewarding our loyal SPG base and welcoming new members to the program.”


SPG members can register for Great Weeks, Grand Weekends at http://www.spg.com/eamegreatweeks from January 3 through March 31, 2011. Travelers who are not yet SPG members can join the award-winning loyalty program and register for the promotion as well. Membership is free and Starpoints are awarded beginning with the first eligible stay.


SPG strives to create consumer-facing promotions that reward their existing membership while also attracting new travelers to the program. In addition to Great Weeks, Grand Weekends, recent successful promotions include Every Night Counts, which rewarded members with double or triple Starpoints the more nights they stayed; SPG Free Weekends, wherein guests could earn one free weekend night for every three stays at participating properties; and SPG More Nights = More Rewards, which allowed guests to earn more rewards the longer they stayed at a Starwood property.


About Starwood Preferred Guest

The SPG program’s breakthrough policy of No Blackout Dates at the world’s most sought after collection of hotels, reinvented the hospitality loyalty program when it launched in 1999. By creating a program centered on its members, SPG has developed the most passionate and knowledgeable membership base in the hotel loyalty space. Through its use of new technologies and innovative channels such as SPG.com, SPG.com/stayconnected, SPG.com/flights and others, SPG continues to innovate and lead the industry. By offering No Blackouts on standard rooms at over 1,000 hotels and resorts in nearly 100 countries, No Blackouts on hundreds of airlines, and once in a lifetime experiences available through SPG Moments at spg.com/moments, the program has proven to be a big draw for the world’s most frequent travelers, and a significant competitive advantage for Starwood. For more information about Starwood Preferred Guest please visit SPG.com or call (877) – STARWOOD.


About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1025 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and ElementSM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.


For media enquiries, please contact:

Starwood Hotels & Resorts Europe, Africa & Middle East
Jenni Benzaquen, Director External Communications (Press)
Telephone: +32 2 204 5494
Mobile: +32 496 199 194