Uniqueness of Strategy, Improvement in Market Position and Leveraging of Competitive Intelligence Distinguishes Life Sciences CRM Leader from Competition
PARIS - Thursday, August 18th 2011 [ME NewsWire]
(BUSINESS WIRE)-- Cegedim Relationship Managementtoday announced that they are the recipient of Frost & Sullivan’sprestigious 2011 North American Competitive Strategy Innovation Award in Mobile Sales Force Automation (SFA). The world’s leading provider of Life Sciences Customer Relationship Management (CRM) solutions, Cegedim Relationship Management maintains a 35% share of the global pharmaceutical CRM market.
Best-In-Class Mobile SFA for an Evolving Life Sciences Landscape Frost & Sullivan analysts determined the award winner through a rigorous comparison of key competitors. Analysts selected Cegedim Relationship Management as the Most Innovative Mobile SFA provider based on:
Uniqueness of Strategy– Cegedim Relationship Management provides laser-focused mobile solutions to the Life Sciences’ vertical market including SaaS hosting and pricing architecture, tablet capability and a locationing application.
Improving Market Position– As Cegedim Relationship Management mobilizes its desktop capabilities, the company is expanding CRM usage within the industry and increasing the number of CRM users within its existing customer base.
Leveraging of Competitive Intelligence– Cegedim Relationship Management is keenly aware of the competition, the biggest being prospective customers’ internal solution development, so Cegedim continually encourages internal innovation.
“Cegedim Relationship Management’s Mobile SFA products are competitively unique,” said Jeanine Sterling, Senior Industry Analyst for Frost & Sullivan. “This is because of the company’s long-time focus on the Life Sciences vertical, their spirit of innovation and their ability to continually deliver the technology solutions the market demands.”
Frost & Sullivan also recognized Cegedim Relationship Management for its “culture of advancement,” stating the company quickly identified and delivered on the market’s need for mobile solutions with industry-specific functionality, concentrating in particular on tablet technologies. The company is also credited for consistently focusing on their customers’ need to maintain positive customer relationships.
“With this award, Frost & Sullivan not only reinforces our standing as global market share leader, but also confirms how important mobility is to the Life Sciences Industry,” said Laurent Labrune, Chief Executive Officer of Cegedim Relationship Management. “We are proud to provide mobile SFA solutions to our valued clients and to be increasing our customer base to include those who are adapting to changes in the industry.”
The award criteria, description and comparison may be accessed at www.cegedim.com/innovation.
About Cegedim Relationship Management:
Cegedim Relationship Management is the Life Sciences industry’s leading provider of Customer Relationship Management (CRM) solutions. Designed specifically for Life Sciences, the company’s innovative business solutions incorporate a thorough understanding of local, regional and worldwide trends. Cegedim Relationship Management enables more than 200,000 users in many of the world’s most innovative companies to stay ahead of market challenges. In addition to CRM, Cegedim Relationship Management also provides marketing, data optimization and regulatory compliance solutions in more than 80 countries. Cegedim Relationship Management is part of the France-based Cegedim S.A. Group.
To learn more, please visit:
www.cegedim.com/rm.
About Cegedim:
Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases. Its offerings are targeted notably at healthcare industries, life sciences companies, healthcare professionals and insurance companies. The world leader in life sciences CRM, Cegedim is also one of the leading suppliers of strategic healthcare industry data. Cegedim employs 8,500 people in more than 80 countries and generated revenue of €927 million in 2010. Cegedim SA is listed in Paris (EURONEXT: CGM).
To learn more, please visit: www.cegedim.com
Contacts
Drew BUSTOS
Cegedim Relationship Management
Global Communications
Tel.: +1 (908) 443.2451
drew.bustos@cegedim.com
Aude BALLEYDIER
Cegedim
Media Relations
Tel.: +33 (0)1 49 09 68 81
aude.balleydier@cegedim.fr
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