Red or Black Gaming To Include Pay to Play at www.jackpotjoy.com Plus Free Live Online Play-along Experience on ITV.com
LONDON - Saturday, August 27th 2011 [ME NewsWire]
(BUSINESS WIRE)-- ITV Studios and Gamesys, the UK’s leading online gaming company, have signed a deal which will see Gamesys produce a series of online Red or Black? games. Working in partnership with ITV Studios and Syco TV, Gamesys has developed four pay to play Red or Black? online games which will be hosted on their website http://www.jackpotjoy.com and supported by a new on-air promotional campaign.
ITV, Syco TV and Gamesys have also partnered with 2-Screen Social TV specialists Monterosa to create a live online play-along experience for Red or Black? The play-along game allows the audience to play in sync with the TV contestants, for free, from the comfort of their sofa. Online players can compete with their Facebook friends and unlock achievements that enhance the game.
Red or Black Slots, Red or Black Instant, Red or Black Hi Lo and Red or Black Stacks will launch on www.jackpotjoy.com on the 2nd September 2011 and the play-along game will be available at itv.com/redorblack from the first transmission of the gameshow eventon Saturday 3rd September.
Denise O’Donoghue, Managing Director, ITV Studios UK said: “A primetime production of the scale of Red or Black? clearly has a huge amount of potential off-air; working with Syco we have been exploring the best opportunities to fully exploit this fantastic programme idea. Gamesys are experts in branded online gaming and are well positioned to reap maximum value from Red or Black? in this area."
Robin Pembrooke, Managing Director, ITV Online and On Demand, said: “Red or Black? offers many great opportunities for viewers to get involved online. We’re especially excited about the play-along experience which is a brilliant way of our audience interacting with the show in real time.”
Lee Fenton, Chief Operating Officer of Gamesys, said: “Red or Black is the most exciting TV event of the year and at Gamesys we are delighted to be working with ITV Studios and SYCO to develop exclusive games that capture the excitement of the show and allow Jackpotjoy players to make their own Red or Black decisions”
Red or Black? is a brand new gameshow event. In each episode thousands of hopefuls are reduced down to just one person through a series of games where the outcome is always Red or Black. The last person remaining will then make a simple, yet ultimately life-defining decision that will see them walk away with a life changing sum of money.
The game begins at the Red or Black? arena where thousands of contestants arrive all hoping to correctly predict the outcome of the first spectacular game,just ten spectacular decisions will make them a millionaire. If they are successful they will be one step closer to the big cash prize. The next stage sees more dramatic rounds played out in beautiful venues around the country; hundreds of contestants are reduced to a handful.
For the lucky few, whose good fortune stretches all the way to the studio, they will be four correct choices away from becoming rich live on television. The show climaxes with the spin of the Red or Black? wheel and the contestant just has to predict the colour on which the ball will land - Red or Black?
Red or Black? is co-produced by Syco TV and ITV Studios for ITV1. Jackpotjoy is the UK’s leading gaming site that pays out over £4 Million per day in winnings and has more than 10 winners per second.
Contacts
Gamesys
Aga Reszka
+44(0)20-7478-8100
press@gamesys.co.uk
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