Effective Measure MENA Internet Population Footprint Grows to 95.3 Million Users

DUBAI, United Arab Emirates - Monday, March 5th 2012 [ME NewsWire]

Media planners benefit from instant access to mobile and PC users across hundreds of international and local websites in MENA

(BUSINESS WIRE)-- Effective Measure, the leading provider of digital media planning solutions in emerging markets, today reported the latest data on its growing Internet population footprint, with 95.3 million users across 19 countries featured in the MENA segment of its industry-standard market intelligence tool, OpenView, in the month ending January. This data revealed a steady week on week growth of 1.06 percent from January to February, highlighting the promising development of Internet consumption in the region.
Effective Measure Vice President of Digital Insights, Brendon Ogilvy, said, “Effective Measure’s MENA footprint is a strong indicator of the progress in the region’s Internet space. What is most exciting about this thriving environment is the ability for innovative ideas to be created and shared – ultimately benefiting everyone in the region, from consumers from all walks of life to small or big businesses.”

• MENA Audience Profile

Effective Measure collects up-to-date audience profiles from over 300,000 active panelists in the region. Detailed data is sectioned into Demographic, Segmentation (Psychographic) and Location, with audience data on forty site sub-categories and 650 individual tagged sites indexed against the MENA average.
In January, a 4.65 percent increase in unique browser count contributed to the 2.7 billion web pages viewed in MENA on mobile and PC. Over 265 million pages were viewed on mobile, up 0.6 percent from the previous month. The 25-30 year old age group led with 24.1 percent audience market share, mirroring the consumption patterns of healthy emerging economies such as South East Asia.

• OpenView Audience Report

In February, Effective Measure added a new feature that enables media planners to generate instant market intelligence on the profiles belonging to 95.3 million users in MENA. This complimentary feature responds to the market’s need for real-time reporting, featuring comprehensive data based on detailed profiling options, which can be shared quickly. OpenView is the preferred media-planning tool in three emerging markets including MENA and will be launched across other markets shortly.
For more information on MENA’s Internet population, or to request a tour of the enhanced OpenView, contact the Effective Measure MENA team at info@effectivemeasure.comor call +971 4 4341302.
About Effective Measure
Effective Measure is the leading provider of digital media planning solutions in the emerging markets, bringing best practice online measurement data to premium publishers, platforms, agencies and advertisers. Our products and services offer media planners invested in Oceania, South East Asia, Middle East North Africa and South Africa, a clear insight into the state of the Internet and the ever-growing digital population.
For more information on this topic or an interview request with a digital specialist, contact Effective Measure Marketing Executive, Sheeda Cheng at media@effectivemeasure.com

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Contacts

Effective Measure
Sheeda Cheng, +61 3 9023 9003
media@effectivemeasure.com