Dubai, United Arab Emirates - Tuesday, April 29th 2014
The winners of the UAE Young Lions Competition were announced today at an event hosted by Dubai Media City. The winning team, Maram Ashour and Conrad Theron from international advertising firm Ogilvy, will represent the UAE at the Cannes Lions International Festival in June 2014, with the chance to win the highly coveted Young Lions Award.
The UAE Young Lions Competition, held in partnership with DMC, is part of the Cannes Lions International Festival of Creativity, the world’s largest awards ceremony celebrating creativity, which brings together 12,000 people from 94 countries for a week of learning, networking and celebration.
The competition is open to creative teams under the age of 28, consisting of an art director and copywriter. 12 teams were involved in the competition, and were given 24 hours to create a print ad based on a brief given to them by Medecins Sans Frontieres, one of the world’s leading independent organisations for medical humanitarian aid. Over the past few years, briefs have been provided by the UN World Food Programme, Make A Wish Foundation and Al Noor, and the teams’ artwork was judged by a panel of experts, with first, second and third prizes awarded to the most imaginative and creative teams.
The silver prize was awarded to a team from Lowe and bronze to a team from JWT.
Speaking after the event, Mohammad Abdullah, Managing Director, TECOM’s Media Cluster said;
‘DMC has partnered with this innovative competition for more than five years, and we are delighted that today’s winning team will have the opportunity to showcase their creativity in Cannes. The Young Lions Award is a highly coveted prize, and the Cannes International Festival of Creativity is an internationally-renowned festival of excellence. The UAE has a track record of success at the festival, with the UAE team taking home Silver in 2012, and I am optimistic that this year’s winners will continue this tradition.
About Dubai Media City
Dubai Media City (DMC), part of TECOM Investments, a member of Dubai Holding is an established and thriving business community that is home to leading local, regional and international media companies, and provides a dynamic and creative environment to its business partners. DMC offers a range of real estate products such as boutique offices, business centres and loft offices to best suit its business partners’ needs, and since its inauguration in 2001, has grown to become a thriving business hub, home to leading international and regional brands including CNN, Thomson Reuters and MBC. DMC offers state-of-the-art infrastructure which supports the current and future needs of business partners, and businesses of all sizes can operate alongside leading local, regional and international players. DMC is an ecosystem for the industry, and through networking events, business partners can share ideas and access industry experts and other business partners.
For more information visit www.dubaimediacity.com / www.tecom.ae
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