BERNE, Switzerland, Thursday, July 22nd 2010 [ME NewsWire]:
(BUSINESS WIRE)-- Twice a year, Orange Group’s affiliates from Africa, Middle-East and Asia (AMEA) meet during a two-day marketing and sales conference − the Growth Product Sharing Summit −, to review latest mobile innovations, work on roadmaps, and share best practices. For the first time during the last conference held on May 31st and June 1st, eighteen Orange countries had to present a success story, with only 10 minutes to convince their peers that their latest innovation was worth an Award. Orange Cameroon took the opportunity to give an overview of its mobile collect call service, Sicap Pay4Me, and was one of the winners.
Mr. Yves Happi, Business Market Manager at Orange Cameroon, declared: “Pay4Me was rewarded because it is not only a technology but also a tariff-related innovation adapted to our market environment, which is a direct source of revenue. Features such as the White List option, enabling the recipient of the call to be directly connected without having to always accept the collect call, are considered as assets for they make the service easier to use and more efficient. Our collaboration with Sicap has enabled us to introduce a service which is a first in Cameroon and to be recognized by the Orange Group as pioneers”.
Sicap Pay4Me is a simple, quickly implemented solution based on the USSD technology which enables calls that would otherwise not happen. It enables a prepaid user without credit to make calls that the recipient will be paying for. The service can be used among family members, friends or corporate organizations. It’s a way to avoid “call me back” or “beeping” habits while generating real calls and, therefore, increasing ARPU. End users enjoy the practicability of the service and feel safe knowing they can contact or be contacted by anyone, anywhere, even without credit.
After having launched the new service through a national advertisement campaign, Orange Cameroon is proud of Pay4Me’s current success within their network.
Mr. Yann Pognant, Managing Director of Sicap Africa, said: “We are honoured by the Innovation Award won by Orange Cameroon. This is an example that shows Pay4Me is ideally suited to the African market, and we are committed to continuously support operators who need to adapt to end users’ needs while reducing operating costs and maximising revenues. With 2 offices on the continent − in Johannesburg and Abidjan −, we have the ability to deliver international standards solutions with local support as well as specific understanding of their markets in order to meet operators’ requirements”.
About Sicap
Sicap is one of the world’s leading providers of customised mobile software solutions in the areas of communications and charging. Everyday Sicap’s technology empowers mobile operators to deliver a superior end-user experience, while maximising new revenue streams and reducing operating costs.
Sicap develops and implements solutions comprising convergent charging and rating, mobile payment, network services, device management, and messaging. These solutions cover mobile, fixed and IMS network environments, and are used by more than 95 customers, serving more than 670 million end users worldwide. For more information, visit www.sicap.com
For media enquiries, please contact:
Kate Stoney
+33 (0)4 37376974
kate.stoney@sicap.com
or
magali.criner@sicap.com
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