Partnership with FiftyOne expands PBteen’s reach to more than 75 countries worldwide
SAN FRANCISCO - Monday, May 2nd 2011 [ME NewsWire]
(BUSINESS WIRE)-- Williams-Sonoma, Inc., a specialty retailer of high-quality products for the home, announced today that PBteen, the leading resource for home furnishings for teens and tweens, will now be available internationally to customers in over 75 countries for the first time through a partnership with FiftyOne Global Ecommerce, the leading provider of international e-commerce services and infrastructure to U.S. retailers. Customers looking for teen décor can now shop PBteen.com to find products in the following key categories: bedding, gear, decorative accessories, select lounge seating and occasional furniture, lighting, storage, rugs, window treatments and electronics. PBteen will now be available to consumers in more than 75 countries worldwide, giving them the opportunity to purchase merchandise online in 42 different currencies, with guaranteed landed costs and a convenient, high-quality cross-border customer experience.
“The international launch of PBteen is an exciting milestone for the brand,” said Janet Hayes, President of PBteen. “This is the first time PBteen will be accessible outside the U.S. and within easy reach of customers in over 75 countries worldwide. Additionally, our loyal U.S. customers will now have the convenience of being able to ship to friends and family all over the world. We are thrilled to be able to fulfill this international need for high-quality home furnishings designed specifically for teens and tweens,” said Hayes.
HOW IT WORKS
FiftyOne streamlines all aspects of the international shopping experience making it a simple, efficient process. A localized homepage appears automatically, welcoming the customer with a flag denoting their country and their selected currency. At checkout, a customer can view a guaranteed order total in their own currency, including international duties (if applicable), taxes, and delivery costs, with a guaranteed exchange rate – and no unexpected fees. The customer receives an e-mail directly from FiftyOne with the order number, estimated delivery timeframe and a link to the online tracking system.
For questions relating to international shopping, customers can visit our website www.pbteen.com/international or call +800 15001111 or 405-717-6139. At this time, we cannot ship items marked with an in-home delivery icon, such as large furniture pieces, to international destinations. This will be noted on the appropriate product page before checkout.
ABOUT PBTEEN
PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands, launched in 2003 and is the first home retailer to focus exclusively on the teenage market. Designed to fully furnish bedrooms, studies and lounge spaces for teens and tweens, PBteen provides fresh, hip options to appeal to varying teenage tastes. Categories include: bedding, window treatments, rugs, lighting, furniture, gear, decorative accessories, and storage and organization solutions. Customers can also find great ideas for graduation, birthday and holiday gifts by shopping through the multiple gift categories throughout the seasons. PBdorm, launched in the summer of 2010, is an exclusive collection that offers dorm furnishings and essentials. This collection includes XL twin sheets, lighting, seating, storage and organization solutions and other accessories designed to help teens turn their dorm room into their ultimate home away from home. PBteen products are available through direct mail catalog, e-commerce site www.PBteen.com and in three U.S. store locations in Atlanta, Chicago and New York City. The PBteen e-commerce site features Style House, a special section complete with design tools, a room planner, free downloads, a music player and decorating tips. PBteen has an active Facebook, Twitter and YouTube following. PBteen is headquartered in San Francisco, CA.
ABOUT WILLIAMS-SONOMA, INC.
Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products, representing six distinct merchandise strategies – Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, west elm and Williams-Sonoma Home – are marketed through 592 stores, six direct mail catalogs and six e-commerce websites.
ABOUT FIFTYONE
FiftyOne empowers leading U.S. retailers to utilize their existing e-commerce infrastructure and online shopping experience to market, sell and fulfill merchandise to international shoppers with cost certainty. FiftyOne manages all aspects of the international order life cycle, including multi-currency pricing and payment processing, landed cost calculation, customs clearance and brokerage, international fraud management, international logistics orchestration, and customer-experience parity. The company is headquartered in New York City. For more information, visit www.fiftyone.com.
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Contacts
Williams-Sonoma, Inc.
Leigh Oshirak
VP, Public Relations & Marketing Communications, Pottery Barn Brands
415-438-8106
loshirak@wsgc.com
Candice Miller
Public Relations Manager, PBteen
415-616-8426
cmiller2@wsgc.com
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