Del Monte Arabia goes Social Media and actively kicks off with the #DelMonteRamadan Cook ‘N Win Facebook competition commencing onset Ramadan (10-July 2013) until the end of the Holy Month. The app invites users to take part by using in a recipe, one of the featured Del Monte® products of the week. Take a snapshot and upload via Instagram to qualify in a weekly draw for a chance to win exciting Moulinex® prizes. Participants are also invited to go the extra mile - the most creative recipe at the end of the competition period will win an exclusive Del Monte® hamper plus factory tour.
“At Del Monte, we want to encourage consumers to adopt healthy eating habits during Ramadan and what better way to start by cooking healthy with Del Monte’s wide selection of fresh fruits and prepared products,” said Virginie de Beco, regional marketing director.
The competition has received over 200 recipe entries so far with thousands of app views and a fan base multiplied by 5. Del Monte has already announced winners of the first two challenges from Bahrain, KSA and UAE to-date.
Del Monte is also continuously sharing health tips, cooking advices and nutritious recipes on Facebook and Twitter as well.
To find out more and participate, visit #DelMonteArabia on Facebook and Instagram or click here: http://on.fb.me/1534tTs
About Del Monte
Fresh Del Monte® is one of the world's leading vertically integrated producers, marketers and distributors of high-quality fresh and fresh-cut fruit and vegetables, as well as a leading producer and distributor of prepared fruit and vegetables, juices, beverages, snacks and desserts in Europe, the Middle East and Africa. Del Monte markets its fresh products worldwide under the Del Monte® brand, a symbol of product quality, freshness and reliability for more than 100 years.
Contacts
Del Monte in the Middle East
Virginie de Beco,+971 3333801
contact-mena@freshdelmonte.com
www.delmontearabia.com
Permalink: http://www.me-newswire.net/news/8133/en
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