New “SHOP & WIN” promotion to offer lucky DSF shopper AED 500,000 cash prize

• Over 20 malls and mid-size shopping centres participating in innovative DSF 2014 Promotion from 2 January - 2 February

Dubai, United Arab Emirates - Monday, January 27th 2014 [ME NewsWire]

The Dubai Shopping Festival (DSF), the region’s most popular shopping festival will feature a brand new shopping initiative during its 19th edition from 2 January to 2 February, offering one lucky shopper the chance to win a cash prize of AED 500,000.

The ‘SHOP & WIN’ Promotion, which will be managed by BUZ Marketing and Management Consultancy,  has been designed to reach  a sizeable number of Dubai’s population and will target communities well beyond Dubai’s major malls – in areas that have less than 100 shopping outlets. Against each spend of AED 200, the shopper earns a raffle coupon and automatic entry into a mega draw with the chance to win AED 500,000 cash on the final day of the promotion.

This grand promotion features community malls and mid-size shopping centers, aimed at spreading the winning spirit of DSF across the city and communities at large.

Mr. Eisa Adam, a member of the Board of Directors, Dubai Shopping Malls Group (DSMG) said: “We are glad that Dubai Festivals and Retail Establishment, the organizers of DSF, will be further enhancing  their support to the mid-size shopping centers with a view to taking promotions to larger sections of communities within Dubai. This segment of the emirate’s populace is expanding quite rapidly. After all, consumers will especially enjoy participating in winning opportunities when they are given a chance to shop at an outlet closer to home.

Baiju Kurieash, CEO, BUZ Marketing & Management Consultancy, said: “We are extremely delighted to have joined hands with DFRE this year and come out with a creatively-tailored promotion for DSF which will enable tourists and residents in all nooks and corner of the city to access the most rewarding of shopping experiences during the festival. As an agency geared to share the vision of DSF, we are committed to delivering excellent promotions.”

The malls fraternity participating in the promotion include Al Ain Center, Al Bustan Centre, Barsha Mall, Bin Sougat Centre, Century Mall, Etihaad Mall, Madina Mall, Mazaya Center, Karama Center, Times Square Centre and Union Cooperative.

Contacts

Nausheen Shamsher

Tel: +971 4 3589789

Email: nausheen@ibuz.ae