Dubai, United Arab Emirates - Monday, February 24th 2014 [ME NewsWire]
Accor Middle East, one of the leading hospitality groups in the region, has forged a strategic alliance with the Alesayi Group – a leading Saudi Arabian conglomerate comprising over 60 companies worldwide, to develop a minimum of 10 new hotel properties by 2018 across the Kingdom. The agreement was signed late October 2013 at Accor Head Office in Paris, France between Accor Group Chairman and CEO, Sebastien Bazin and Alesayi Group President and CEO, Sheikh Mohammed Omar Kassem Alesayi.
Following this agreement, a management contract was signed in Jeddah on the 17th of December 2013 for the development of the first three ibis hotels in strategic location in the key cities of Riyadh and Jeddah.
Ibis Jeddah two hotels with 200 and 300 rooms respectively.
Ibis Riyadh hotel will be 194 rooms
Sheikh Mohammed Omar Kassem Alesayi, Group President & CEO said, “We are very proud in forging this strategic alliance with Accor Group developing the ibis brand network of economy hotels in the Kingdom of Saudi Arabia; this is aligned with our Group’s strategy to invest in the Kingdom offering the consumer the best international quality service at very competitive prices ”
Ibis, the leading and resilient worldwide economy brand of Accor, has earned a worldwide reputation for excellent services at very competitive prices. The first hotel brand, in Europe, to be awarded the ISO 9001 certification and in the Middle East, all the ibis hotels are ISO 9001 certified.
In addition to the affordable rates, ibis seal of quality will also ensure guests have a hassle-free stay at the hotel. The ‘15 minutes satisfaction guarantee’ is the illustration of ibis’ concrete commitment to quality. If a customer reports a problem which is the hotel’s responsibility, the teams are committed to finding a solution within 15 minutes maximum, 24 hours a day; every day of the week. If no solution is found, the client’s stay is for free.
Christophe Landais, Managing Director for Accor Middle East said, “The Middle East, and specifically Saudi Arabia, is a prominent market for the Accor’s growth which will be driven with the support of strategic partnerships with major hotel investors. Alesayi Group shares our vision and ambition to develop in the Kingdom a hotel network with international standards, a very high level of comfort at affordable price for clients thanks to our ibis brand”.
Accor’s first ibis in the Kingdom was launched in Riyadh, in December 2012. With the second property, ibis Yanbu, set to open by first quarter of 2014, the brand has been successful in the market. Accor aims to strengthen its position in the Kingdom with a future development target of 30 to 40 ibis properties.
“Through this ibis network development, Accor ensures its leading position in this segment in the region, acquired since the opening of ibis Dubai World Trade Centre in 2003. Simplicity, comfort, standardization and a full food and beverage (F&B) offering are the marks of success of ibis. These qualities strongly contribute to guest satisfaction and brand recognition” further commented Landais.
Accor Middle East’s current network of 61 hotels with over 14,500 rooms (as of 31/12/2013) in the Middle East includes 12 ibis hotels accounting for almost 3,000 guest rooms. Presently, 7 ibis hotels comprising 2,000 rooms are under development across the region.
Accor Middle East
Accor Middle East is one of the fastest growing hospitality groups in the Middle East. Currently, the Group’s regional portfolio includes a total of 61 operational hotels representing 14,500 rooms in ten countries. Among the existing global brands ranging from Sofitel, Novotel, Mercure and ibis, new brands such as Pullman and Adagio are emerging as strong players in the region.
With over 25 years of regional experience, Accor ME is the first to establish a training academy. Dubbed as Tamheed – Accor Academie Middle East, the training facility is dedicated to educate and prepare staff at all levels and ensure optimal career development.
Accor, the world's leading hotel operator and market leader in Europe, is present in 92 countries with more than 3,600 hotels and 460,000 rooms. Accor's broad portfolio of hotel brands - Sofitel, Pullman, MGallery, Grand Mercure, Novotel, Suite Novotel, Mercure, Adagio, ibis, ibis Styles, ibis budget and hotelF1 - provide an extensive offer from luxury to budget. With more than 160,000 employees in Accor brand hotels worldwide, the Group offers its clients and partners 45 years of know-how and expertise.
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Ibis
Following the stimulation strategy dedicated to the economic brands of Accor Group, first hotel operator worldwide with over 3,500 hotels in 92 countries, ibis evolves. Amongst the main innovations, a plan of evolution for the bedding and a new set up for the common spaces, as an illustration of the high level of service, the ultimate comfort and the caring and efficiency that characterize the brand. Ibis is the first hotel chain to obtain the ISO 9001 certification – 84% of the network certified – for is professionalism and reliability. More than a third of the ibis network is also certified ISO 14001, giving concrete expression to the brand’s environmental involvement. Established in 1974, ibis is the European Leader and the 4th economy hotel chain in the world, with more than 117,171 rooms and 957 hotels in 55 countries.
www.ibis.com
Contacts
Sheetal Borge
Havas PR Middle East
Sheetal.borge@havasprme.com
Tel. +971 4 4556000
Ferial Kurimbux
Accor ME
ferial.kurimbux@accor.com
Tel. +971 4 3951513
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