LANCASTER SUN FOR KIDS

Optimal protection, even for wet skin!

Dubai, United Arab Emirates - Monday, April 29th 2013 [ME NewsWire]

We know that a significant portion of sun exposure occurs early in life, before the age of 18. And yet it is during childhood that the consequences of excessive sun exposure or a lack of sun protection can have irreversible effects on health. This is why Lancaster has incorporated its very latest technological advances into two essential products for children.

Dare to jump in the waves with the Wet Skin Application innovation from Lancaster!

One of the main secrets to effectively protecting the skin is applying sun protection properly.

In 2013, Lancaster introduces its Wet Skin Application, offering textures that can be applied to wet skin and are invisible after application. This innovation is included in a mist for the body and a non-sticky, milky cream for the face. Quick and easy to apply, children will love them – and they'll also make life easier for mum!

When children are at the seaside, they are much too busy jumping in the waves to apply their sun protection, and it is extremely difficult for parents to convince them to get out of the water and dry themselves so that another layer of cream can be applied! These new textures have been designed to make life easier for parents when it comes to applying sunscreen on these carefree explorers.

The Wet Skin Application innovation: loved by children, approved by mothers. 

A tailor-made formula

There is nothing more precious to a mother than her children, so Lancaster has made sure that they can provide the very best protection for their little ones' skin.

The Sun for Kids range integrates the most high-performance UVA and UVB sunscreens, bolstered by powerful Infrared Technology. Enriched with Pro-vitamin B5 (Panthenol) – an active ingredient well known in paediatrics for its soothing properties – the formula also contains moisturising agents such as glycerol, and babassu oil.

Water and sand-resistant, and formulated to meet the needs of children – but also to give parents exactly what they are looking for – this new line, at the cutting edge of Lancaster innovation, shields children's fragile skin against damaging sun rays better than ever before, for optimal protection.  

While children are now finally allowed the most complete sun protection, Sun Kids does not contain a single trace of the Tan Activator Complex. There is no point in having a melanin booster at an age when there is no need or desire to tan faster.

With Sun for Kids, Lancaster introduces a new slogan: Dare to Splash*!

* With appropriate Lancaster sun protection.

SUN FOR KIDS: THE RANGE

Two unique products that make sun protection child's play!

Invisible mist

Rich in UVA and UVB filters, the mist also contains Lancaster's unique Infrared Technology. Enhanced with the Wet Skin Application innovation, this specific formula “rids” water from the skin's surface and allows for the optimal distribution of sunscreens. It takes only a few seconds to apply and doesn't leave a trace. It is simply sprayed onto the body – even when skin is wet – to coat the skin with a highly protective and refreshing mist.

A unique action. Shake. Spray onto all areas to be protected. Spread. The result: an even application of sun protection agents that maximise the sunscreen's effectiveness.

Invisible Mist Wet Skin Application SPF50, For the Body, 125ml

After 4 weeks of use*:

95% of consumers said that their skin seemed efficiently protected against sun 

76% said Sun for Kids Mist can be applied on wet skin and is invisible after application

100% confirmed the easy & quick application of Sun for Kids Mist

94% found their skin to be lastingly moisturised

An intelligent cream

Water- and sweat-resistant, it can be directly applied on wet skin. This performance, made possible thanks to the Wet Skin Application innovation, is linked to the cream's original texture that creates an affinity with the skin, making it easy to apply in any situation. 

From the moment it touches dry skin, its white texture is transformed, leaving no white traces - something both young children and teenagers should love. Also designed to fight UVA, UVB and infrared radiation, Sun for Kids Cream is anti-sand and does not sting the eyes. This milky texture, with its fruity scent, is applied to the face and body to provide maximum comfort and protection.

Water and Sand Resistant Wet Skin Application Tearless Cream SPF50, for the Face and Body, 125 ml

After 4 weeks of use:

100% of consumers said that their skin seemed efficiently protected against sun                            

78% declared Sun for Kids Face Cream can be applied on wet skin and is invisible after application        

94% said Sun for Kids Face Cream does not sting the eyes

94% found their skin to be lastingly moisturised

    Tested under dermatological & paediatrician control

    Hypoallergenic

    Suitable for sensitive skin

*Consumer Tests - 4 weeks - User test under paediatrician & dermatologist control, under real conditions of sun exposure

Effective preventative steps, for more fun in the sun

Avoid sun exposure on extremely hot days and between midday and 4 pm.

Seek shade. Cover your head and your children’s heads, protect your face and your body: wear a hat, sunglasses and a dry T-shirt.

Apply your Lancaster sun protection. Re-apply every two hours.

Contacts

Sonia Abdulbaki

+971 4 455 6000 

Sonia.Abdulbaki@havasprme.com

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