Panasonic Engineering a Better Fan Experience with the World's Largest 4K LED Video Board at the Kentucky Derby

ME NewsWire / BUSINESS WIRE

OSAKA, Japan - Tuesday, May 20th 2014

Panasonic partners with Churchill Downs to engineer a better fan experience with the world’s

largest* 4K LED video board, known as the "Big Board," measuring 171-feet wide by 90-feet tall and

sitting 80 feet above the ground.

Video Report from Churchill Downs: http://www.youtube.com/watch?v=6MC4k5Z-Ed0

Panasonic Solutions for Fan Excitement

The Kentucky Derby which is known in the United States as "The Most Exciting Two Minutes in

Sport" and "The Run for the Roses", named for the blanket of roses draped over the winner, was

held at Churchill Downs in Louisville, Kentucky, on May 3rd.

Until last year, tens of thousands of visitors to the Derby who were in the low-lying infield of

Churchill Downs usually went home from the event without ever having actually seen the horses or

felt the excitement of the race.

This year, at the 140th running of the Derby, in front of a crowd of 164,906 people, the second-

largest attendance in its history, Churchill Downs unveiled the world's largest 4K ultra high-

definition LED Video Board, known as the "Big Board," engineered by Panasonic to enhance the

audience experience. The mammoth display screen, measuring the same size as three full-size

basketball courts, sits 80 feet above the ground and offers a wide viewing angle for a superior fan

experience everywhere within Churchill Downs. The active display area is 15,224 square feet and it is

positioned midway along the backstretch and outside the dirt course to avoid being a distraction to

the jockeys and horses. The display is so big that everybody at the Derby can enjoy the race from

beginning to end, even those in the infield.

"We've enjoyed this incredible opportunity to partner with Churchill Downs to install the world's

largest, first-of-its-kind 4K video board," said Jim Doyle, President of Panasonic Enterprise

Solutions Company, a regional subsidiary company of Panasonic. "The 'Big Board' delivers content

unparalleled in its clarity and resolution, allowing tens of thousands of fans to experience the

excitement and pageantry of this legendary racetrack up close and personal."

Regarding the reason behind selecting Panasonic for the project, Ryan Jordan, General Manager of

Churchill Downs, commented, “The clarity and quality of the video boards built by Panasonic is

unmatched. The Big Board at Churchill Downs is a vehicle to deliver engaging content to fans in a

way that we haven’t been able to in the past.”

*as of April 23, 2014

Photos at Churchill Downs: https://plus.google.com/photos/

+Panasonic/albums/6010987878193561729 Panasonic Enterprise Solutions Company:

http://www.panasonic.com/business/pesna/av-solutions/ Panasonic's Solutions:

http://panasonic.net/es/solution-works/ Panasonic Breaks Guinness World Record with Big Hoss

TV Screen: http://news.panasonic.net/archives/2014/0418_26947.html

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?

eid=50869415&lang=en

Contacts

Panasonic Corporation

Global Communication Group

Public Relations Office

+81-3-3574-5729

presscontact@ml.jp.panasonic.com









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