PARIS - Monday, July 9th 2012 [ME NewsWire]
(BUSINESS WIRE)--
Transcoding specialist ATEME has won a first Middle East customer for
its TITAN platform, in a deployment by content aggregator Intigral for
both IPTV and OTT services in Saudi Arabia. Intigral chose ATEME’s TITAN
carrier grade transcoding solution because of its support for both file
based and adaptive streaming video, and ability to deliver video
content at the highest possible quality to multiple screens. Intigral, a
joint venture between Saudi Telecom Company (STC) and All Asia Networks
(ASTRO), is a one stop shop meeting all the content delivery needs of
operators in the Middle East.
Intigral first deployed ATEME’s file transcoding software early in
2012, for delivering VOD to STC’s IPTV customers in Saudi Arabia, but
has now replaced that with TITAN to support OTT streaming as well. The
high performance and excellent support from ATEME for the offline VOD
transcoding made it clear that TITAN was the right choice for expanding
into OTT streaming, according to Intigral’s General Manager for IPTV
Operations and Technology Tony Saab. “It was a very good experience and
ATEME’s support was perfect,” said Saab. “We were encouraged to upgrade
our system with the TITAN.”
Intigral is currently aggregating content at its operations centre in
Dubai and then distributing it to STC over a 155 Mbps fiber link. This
service will include IPTV, VOD and OTT, so this will be one of the first
cases where all three delivery technologies are integrated via a single
transcoding platform. Intigral currently has 20 TITAN nodes and plans
to install more as the service expands, according to Saab. Currently the
platform serves 35,000 STC IPTV customers, but Intigral is aiming to
have 70,000 by the end of 2012, and 200,000 to 300,000 by 2015. Intigral
is planning to be an aggregator of content serving the wider Middle
East region, as well as expanding in Saudi Arabia via OTT.
Apart from its support for both VOD and live streaming, Intigral
selected TITAN for its flexibility and ability to meet all transcoding
needs at different formats and bit rates, all with optimal video
quality. Other important factors, particularly relevant for Intigral,
were the ruggedized design ensuring high reliability in the field, and
ability to manage Arabic subtitles for content in other languages such
as English.
About Intigral
Established in 2009 in Dubai, Intigral (www.intigral.net)
is an end-to-end solution provider focused on delivering digital media
content services to regional telecommunication operators. Offering a
one-stop shop for the region's operators, Intigral facilitates their
transition into the digital media space. As a joint venture between
Saudi Telecom Company (STC) and All Asia Networks (ASTRO) our aim is to
enhance the digital experience of consumers irrespective of their access
channels, be it mobile, IPTV or web.
About ATEME
ATEME (www.ateme.com)
is a world leading provider of MPEG-4 / H.264 and MPEG-2 bandwidth
efficient compression technology. ATEME encoding solutions are deployed
widely for broadcast contribution links, distribution, multi-screen live
streaming, OTT and VOD applications.
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Contacts
ATEME Press Contact:
Sophie GuldnerT: +33 1 69 35 89 56
E: press@ateme.com
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