Thursday, September 27, 2012

28 GLOBAL MARTINI® ROYALE CASTING FINALISTS BATTLE IT OUT TO BE THE NEXT FEMALE MARTINI® STAR... WHO WILL YOU CHOOSE?

IBIZA,Spain - Thursday, September 27th 2012 [ME NewsWire]


Twenty-eight of the world’s most stylish, playful and charismatic women hit the beaches and hot spots of Ibiza for the next phase of the MARTINI® Royale Casting – a search for the new female MARTINI® star who will also receive €150,000, 12 pairs of Christian Louboutin shoes and 12 outfits from my-wardrobe.com. Among the high figures in the world of fashion and beauty was Lebanon’s representative Nancy Afiouni.
Named after the MARTINI® Royale drink, The MARTINI® Royale Casting is a global search to find a woman who demonstrates the philosophy of MARTINI® “LUCK IS AN ATTITUDE.” From more than 3,500 applications, the 28 women from 23 countries were selected by the impressive international judging panel consisting of iconic shoe designer Christian Louboutin, my-wardrobe.com founder Sarah Curran and Yuri Buzzi, the winner of last year’s MARTINI® Kisser Casting.
The international finalists arrived to Ibiza, to compete in three filmed challenging tasks that portray the style, the confidence attitude and the creative skills required to be the next female MARTINI® star. The women were also given the opportunity for a photo shoot directed by the iconic photographer Bryan Adams.
Photographer Bryan Adams and Art Director Tom Usher comment “It was fun to photograph and direct the photo shoot of the 28 MARTINI®Royale Casting finalists in Ibiza. They were a beautiful group of women and really there were a few finalists in particular that really grabbed our attention; however, it wouldn’t be fair at this stage to say who they were.”
my-wardrobe.com founder Sarah Curran, international judge and invaluable adviser to the finalists during their challenges in Ibiza, comments: “The talent really was exceptionally high. It is going to be very hard for people to choose who they want to win the MARTINI®Royale Casting. My advice to those voting is to look out for the woman that has that little bit of something special and unique and whose confidence and attitude shines through.”
From today, the public can help vote MARTINI® decide which woman is the most eligible to become the next female MARTINI® star on FACEBOOK.COM/MARTINI.And following the results, the announcement of the seven finalists is in October, when the next female star of MARTINI® will be revealed at the Grand Final in Milan.

Contacts


Julia George / Jessica Grimshaw / Valeria Bertei
juliag@tcs-uk.net/ Jessica@tcs-uk.net/ valeria@tcs-uk.net
Tel: +44 (0)207 938 1011

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