Ras Al Khaimah Tourism Development Authority (Ras Al Khaimah TDA) recently launched “RAK Tourism” Apple Application, a comprehensive destination application, available for complimentary download on all iPad and iPhone devices featuring an overview of the emirate’s attractions, hotels, excursions, events, image gallery as well as heritage and culture, dedicated to Ras Al Khaimah visitors and residents alike.
“The launch of the Ras Al Khaimah Tourism iPhone and iPad App RAK Tourism App. takes tourism to a new level. Today, technology plays a key element in everything we do – in work as well as leisure. This App will act as a guide to all emirate’s attractions introducing this affordable luxury destination to people from around the world to discover the varied leisure and adventure attractions and the truly Arabian hospitality,“ said Victor Louis, Chief Operating Officer, Ras Al Khaimah Tourism Development Authority.
This application is a helpful and reliable source when planning a trip, providing a wealth of information for both first time and return visitors. The colourful home page invites users to click onto different icons; About Ras Al Khaimah, Exploring the Emirate, Hotels & Resorts, Events & Offers, Wine & Dine, Media Centre and Frequent Asked Questions.
The About Ras Al Khaimah icon presents the history of the emirate, its geography as well as its heritage, culture and environment and by clicking onto the Explore the Emirate icon, users can explore instantly the various touristic highlights and attractions.
The Hotels & Resorts icon offers information on the emirate’s range of accommodation and invites users to select their choice of hotel or resort by star rating or alphabetically by property name. The Events & Offers iconprovides a list of current as well as forthcoming sports and social events, while the Wine & Dineicon gives users a guide to dining out in Ras Al Khaimah with a list of restaurants and cuisines.
The Media Centre icon allows one to discover the natural beauty of Ras Al Khaimah through an extensive image gallery, videos and latest news while the FAQ’s icon answers a wide range of frequently asked questions from dress code to interesting facts on Ras Al Khaimah.
The Ras Al Khaimah Tourism App was created by UAE basedUnique Technologies, one of the fastest growing mobile software development firms in the region,in conjunction with Electronic Government Authority of Ras Al Khaimah (EGA), a Ras Al Khaimah Government facility providing residents of emirate with various residential and business e-services.
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About Ras Al Khaimah Tourism Development Authority
The Ras Al Khaimah Tourism Development Authority (Ras Al Khaimah TDA) was established in May 2011 as a Government of Ras Al Khaimah entity to both develop and promote the emirate’s tourism infrastructure and potential both domestically and abroad.
Ras Al Khaimah TDA is responsible for establishing the emirate of Ras Al Khaimah as a premier quality-value destination for leisure, adventure and business travel. In order to achieve its goals, the Authority has a Government mandate to license, regulate and monitor the emirate’s hospitality industry. It conducts research and analysis of future tourism projects and current trends, create and implement the branding, marketing and promotion of Ras Al Khaimahs tourism products and services and develop, implement and support strategies designed to encourage tourism investment into the Emirate.
Clear strategic goals and targets have been set by Ras Al Khaimah TDA including increasing the total number of annual visitors to Ras Al Khaimah to 1.2 million by 2013, and increasing the emirate’s total hotel and resort room inventory to 10,000 keys by 2016. These targets will be achieved through a myriad of activities including the representation of Ras Al Khaimah tourism industry at overseas travel shows, conferences and exhibitions together with education of travel professionals regarding Ras Al Khaimah’s tourism products and unique attractions through workshops, road-shows, familiarization and training programmes; media and consumer campaigns and promotions; the coordination and implementation of joint initiatives with key travel industry players; the hosting of leading sporting, cultural and trade exhibitions and events; and the development of the Emirate’s tourism infrastructure and attractions through the implementation of strategies and initiatives specifically designed to generate and encourage direct tourism investment and investment opportunities into Ras Al Khaimah.
In 2011 Ras Al Khaimah has received 835,200 visitors compared to 600,000 visitors in the year 2010.
Ras Al Khaimah has its own unique identity with a diversity of landscapes that makes it the perfect getaway for leisure, adventure, and quality-value experiences. The emirate presents an extensive selection of exclusive outdoor adventure activities from mountain climbing and mountain biking to kayaking and fishing. For relaxation visitors to Ras Al Khaimah can enjoy the white sandy beaches and resorts which also offer an eclectic selection of international gourmet experiences and world-class spas.
Learn more about Ras Al Khaimah and its activities and visit us
www.rasalkahimahtourism.com
www.facebook.com/visitrasalkhaimah
www.youtube.com/visitrasalkhaimah
https://twitter.com/raktourism
Contacts
Ms Nermin Abushnaf
PR & Marketing Manager
Ras Al Khaimah Tourism Development Authority
Ras Al Khaimah, UAE
Tel: +971 (0)7 233 8998
Email: nermin@rasalkhaimahtourism.com
Website: www.rasalkhaimahtourism.com
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