LONDON - Monday, September 15th 2014 [ME NewsWire]
IBC2014
(BUSINESS WIRE)-- One of
IBC’s best attractions is the IBC Big Screen Experience, a full
programme of editorially led sessions and ground-breaking product
demonstrations. The RAI Auditorium is equipped with the state of the art
digital cinema technology especially for IBC and this year the
technology is even more impressive than ever – and delivering great
content. The IBC Technical Team has installed a number of Christie
projectors into the Auditorium for the Experience. These include a high
brightness projector for digital Pro-AV content. But the star of the
show this year is the new high brightness Christie's 6-Primary (6P)
laser colour system. This is being used for 3D screenings, using the
Dolby format. The laser projector delivers an extraordinary 14 foot
lambert (fL) on the screen, making 3D movies look more bright, crisp and
stunning than ever before.
This allowed IBC to rack up another first. On Saturday night IBC screened Ang Lee’s Life of Pi –
the first time any audience anywhere had seen a full-length feature
film using the Christie laser technology. The visual feast is set to be
repeated tonight with IBC’s second screening, Dawn of the Planet of the Apes.
As well as Christie, Dolby Labs and QSC also partner the IBC team to
build the facilities, which also include Dolby Atmos surround sound this
year, matching the stunning pictures with all-embracing audio.
"The IBC Big Screen Experience Programme is the must-attend free
event that explores and showcases the very latest innovations within the
cinema industry that disrupt the status quo of the science and business
behind the very art that is experienced by the cinemagoer. “ explains
IBC’s Big Screen Experience Executive Producer, Julian Pinn. “We are
indebted to Christie for their support year after year. Their supply of
the Christie 6p laser projection system has enriched the experience
beyond all expectations. Not only have we been able to showcase two
full-length feature films at full-brightness on a super high quality
matte white screen; a world first together with Dolby Atmos; and provide
a full afternoon dedicated to laser projection and what that offers
from a colour-science and experience perspective, but we have been able
to host visionary film-maker and pioneer Douglas Trumbull to be our
Keynote speaker and showcase his UFOTOG short film at 120 fps,
full-brightness 3D--which promises to be a real glimpse into a very
exciting cinematic future."
Tonight’s screening is thanks to the co-operation of 20th Century
Fox. It starts at 18.30 and is free to all IBC attendees. Doors open at
18:15 but it is sure to be hugely popular so be there early to be sure
of your seat.
For more information about Christie Technology visit: for more information www.christie6plaser.net
For more information about the IBC Big Screen Experience, visit www.ibc.org/bigscreen
Full details of all that IBC has to offer can be found on the IBC website www.ibc.org. Register for IBC2014 at www.ibc.org/register.
## ENDS ##
Note to Editors:
About IBC
IBC is the premier annual event for professionals engaged in the
creation, management and delivery of entertainment and news content
worldwide. Attracting 52,000+ attendees from more than 170 countries,
IBC combines a highly respected and peer-reviewed conference with
an exhibition that exhibits more than 1,500 leading suppliers of state
of the art electronic media technology and provides unrivalled
networking opportunities.
For more information visit www.ibc.org To register for IBC2014 visit www.ibc.org/register
Find out more about the IBC Conference – www.ibc.org/conference Find out more about the IBC Exhibition – www.ibc.org/discovermore Find out more about IBC Content Everywhere Europe – www.ibcCE.org/europe
IBC2014 Dates:
Conference: 11 - 15 September 2014
Exhibition: 12 - 16 September 2014
About IBC Content Everywhere
Powered and created by IBC, the IBC Content Everywhere global series
of events has been created in response to demand from IBC visitors and
exhibitors to help professionals from the broadcast, telecommunications,
online and IT sectors seize the new opportunities being created by the
explosive growth in the consumption of TV and video content on
IP-connected smartphones, tablets and laptops.
IBC Content Everywhere combines a high quality exhibition with
features specifically designed to help visitors quickly and efficiently
expand their knowledge and understanding of the latest trends,
strategies and developments in online TV and video. With dedicated
events in Europe, MENA and LATAM, IBC Content Everywhere covers rich
media production, devices, apps, digital marketing, social media,
content personalization, big data, cloud services, second screens,
investment and much more.
IBC Content Everywhere Europe |
12 – 16 September 2014 |
Amsterdam |
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IBC Content Everywhere MENA |
18 – 20 November 2014 |
Dubai |
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IBC Content Everywhere LATAM |
Date TBC 2015 |
Sao Paulo |
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Find out more about IBC Content Everywhere at www.ibcCE.org Find out more about IBC Content Everywhere Europe at www.ibcCE.org/Europe |
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