Springfield, Va. - Sunday, September 4th 2011 [ME NewsWire]
Alhurra’s primetime magazine program Al Youm celebrates Eid live from Cairo’s Tivoli Dome today. Thousands of Egyptians are expected to be present during the live show co-hosted by Al Youm anchors Engy Anwar and Amr Khalil. The broadcast will feature a performance by Egyptian singer Ramy Sabry who will sing his hit song Kelma.
In addition to the live Sept. 1st broadcast, Al Youm builds on the success of “Tell Us Your Story” campaign, where Egyptian viewers are invited to come out and record a two-minute interview about their life. The most compelling narratives will be selected and their story will appear on the program and Al Youm’s Facebook page (www.facebook.com/alyoumshow). The campaign runs from Aug. 30-Sept. 5th.
Amr Khalil expressed his excitement to meet with his viewers again in Tivoli Dome. “It is even more special because we’re celebrating Eid. It is also a great opportunity to listen to new stories and offer the very best to our viewers.”
Engy Anwar remarked, “I am really looking forward to meeting with Al Youm’s audience for the second time. Having the show outside the studio always brings a whole new energy to the program.”
In June, Al Youm launched the “Tell Me Your Story” campaign from Cairo’s Tivoli Dome where the Al Youm co-hosts met with thousands of fans and listened to their stories. One of the stories that appeared on Al Youm was that of Ahmed Kamel, a university student who overcame a serious drug addiction and is now a therapist helping others overcome addiction. Select interviews done at the booth will also appear on Al Youm’s Facebook page www.facebook.com/alyoumshow.
About Alhurra and Al Youm
Located in Dubai’s Media City, Al Youm is anchored by Engy Anwar, joined by Mona Wehbi in Beirut, Amr Khalil in Cairo and Eman Haddad in Jerusalem, along with live news updates from Alhurra’s headquarters outside of Washington, D.C.
The show airs Sunday through Thursday from 16:00 to 19:00 GMT throughout the Middle East, North Africa, with the newly launched Best of Al Youm airing on Saturdays at 21:00 GMT.Viewers can follow Al Youm on Facebook at www.facebook.com/Alyoumshow, watch Al Youm at www.alhurra.com, and follow up to the minute reports on Twitter @alyoum.
Recent surveys by international research companies such as ACNielsen show that Alhurra has consistently averaged approximately 26 million weekly viewers for the last three years. Alhurra is broadcast on the Nilesat and Arabsat satellites in the Middle East. It is operated by the non-profit corporation “The Middle East Broadcasting Networks, Inc.” (MBN). MBN is financed by the U.S. Government through a grant from the Broadcasting Board of Governors (BBG), an independent federal agency. The BBG serves oversight and as a firewall to protect the professional independence and integrity of the broadcasters.
For more information on Alhurra visit www.alhurra.com
Contacts
Mary Zoorob
Communications Manager
Middle East Broadcasting Networks Inc.
703-852-9044
mzoorob@alhurra.com
Tanya Kassab
Senior Communication Executive
Euro RSCG Corporate Communications ME
00971-4-455 6151
Tanya.Kassab@eurorscgme.com
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