The Big Reveal

Faces is revealing itself as Wojooh!

Dubai, United Arab Emirates - Sunday, August 17th 2014 [ME NewsWire]
As Faces stores have multiplied and their fans have increased, the brand has developed intuition, insight and expertise. What the beauty brand knows for sure is that you are like no other. You are unique, with a special and distinctive beauty personality that is all your own, and a passion for beauty that Faces can completely relate to.

This, one could say, makes Faces ‘beauty guides’ who are deeply connected to the women of the region. The brand is, therefore, so pleased to announce an exciting, glamorous and big new makeover this June, as Faces is renamed Wojooh – a reflection of their pride at being part of the dynamic Middle Eastern region, a celebration of the region’s truly remarkable and beautiful Arab women and a step ahead towards the future.

Now, this well-known beauty brand cannot wait for you to rediscover the faces that they love in Wojooh. Let Wojooh continue your beauty journey.

Sharing Beauty DNA

Who are the faces of Wojooh’s beauty world? From curious beauty amateurs, to trendy experimentalists, to seasoned beautistas, Wojooh’s beauty world envelops a plethora of faces that have one thing in common. They live or come from the same place as the brand.

Wojooh is no exception. Like you, Wojooh was born and grew up here. The brand has had its own beauty journey alongside the women of the Middle East. Wojooh knows your wants and needs; it share your roots and your definition of what it is to be beautiful; the brand loves the same favorite scents and looks and understands what it takes to paint the image you wish to exude.

Over the years Wojooh has been building relationships with women, the region and the beauty universe so that now, when you look in the Wojooh mirror, you should see your own reflection.

The World of Beauty at a Woman’s Fingertips

Wojooh knows that you love a good smoky eye and flawlessly finished skin. Wojooh totally gets your obsession with a wildly bold lip color. Wojooh lives by the rule that one fragrance is never enough, that you need one, if not more, for every mood and occasion and that sometimes, fragrance layering is how to make THE statement when entering a room.

Wojooh shares the love of beauty. In short, the brand speaks the same language you do.

Wojooh are so the “Beauty Store Next Door” becoming the unavoidable beauty destination. When you enter the store, it is then time to enter the vibrant world of beauty where you can explore the universe of fragrance, the adventure of makeup and the solution of skincare. The beauty store has all the hottest and latest trends ready for the taking. It does all it can to make sure you are provided with the best assortment of brands that can meet all of your needs. On top of all that, there are gifts and free services to enhance the journey. 

It doesn’t just stop with scents, colors and textures. Cultivating expertise in your identity partnered with an absolute passion for beauty makes Wojooh the ultimate Beauty Insider. The brand actually knows all the tricks and tips to getting those looks that women today are dying to create. It can advise on skin solutions and help find that perfectly unique fragrance.

The Wow Factor

Having established itself as the authority on beauty in the region, what better way to give the women of the Middle East what they want than by refreshing its brand attitude? Now, Wojooh aims to inspire. Instead of just a beauty expert, you can now discover Wojooh as a guide to beauty, and the brand can give you what no other retailer can: true inspiration customized to each one.

Yes, Wojooh will continue to offer the customized beauty approach that you have come to expect. Yes, the brand still combines its knowledge of the latest and hottest with an understanding of Arab beauty tastes and needs. BUT, Wojooh is now an active partner, helping and motivating your beauty expression while keeping you one step ahead of the trends. It’s a dynamic and intuitive move forward, anticipating your beauty desires. 

Amazing new projects to support the transition to Wojooh have already begun, along with masses of stylish build-up and excitement as the brand looks ahead to the future. Look out later this year for WOW. It’s glamour with a distinctively Middle Eastern vibe, not to be found anywhere else in the world.

Faces has always been Wojooh…your favorite beauty destination.

Contacts

Karine Sayegh

+971 4 455 6121

Karine.Sayegh@havasprme.com