Wednesday, April 27, 2011

BIOTRONIK Announces US Market Release of Selectra: Advanced New CRT Lead Delivery System


LAKE OSWEGO, Ore. & BERLIN - Wednesday, April 27th 2011 [ME NewsWire]

(BUSINESS WIRE)-- BIOTRONIK, a leading manufacturer of implantable cardiac devices and pioneer of wireless remote monitoring technologies, today announced the US market release of the Selectra left ventricular lead delivery system. Selectra delivers a significant advancement in lead placement systems for cardiac resynchronization therapy (CRT) devices.

“BIOTRONIK spent considerable time understanding electrophysiologists’ needs and examining the challenges they face with current lead delivery systems: it is this intensive insight that has formed the basis for engineering Selectra’s advanced design,” commented Jake Langer, President of BIOTRONIK, Inc., USA. “In a challenging CRT case, there are two concerns regarding lead delivery. First, you have to ensure that you’ve achieved optimal lead placement; then you must be able to remove the catheter without altering the position of the lead. The Selectra system appears to be very promising in terms of balancing flexibility and firmness, which will allow easy access to the coronary sinus. Splitting the Selectra sheaths is simple and straightforward as well. I am looking forward to seeing this product in action.”

Selectra incorporates a streamlined, fully integrated hub to minimize handling complexity and maximize the working length of the sheath during implant. Its hydrophilic inner coating reduces friction and facilitates maneuverability. In addition, Selectra is fully slittable to reduce the likelihood of moving the left ventricular lead as the sheath is removed.

The Selectra lead delivery system complements BIOTRONIK’s broad CRT portfolio, which includes Corox BP leads and premium Lumax CRT-D devices. In January 2011, BIOTRONIK launched the newest member of the Corox BP lead family, the Corox OTW-L BP, which offers a third unique design with excellent stability and handling characteristics.

About BIOTRONIK SE & Co. KG As one of the world’s leading manufacturers of cardiovascular medical devices, with several million devices implanted, BIOTRONIK is represented in over 100 countries by its global workforce of over 5,600 employees. Known for having its finger on the pulse of the medical community, BIOTRONIK assesses the challenges physicians face, and provides the best solutions for all phases of patient care, ranging from diagnosis to treatment to patient management. Quality, innovation and reliability define BIOTRONIK and its growing success, and deliver confidence and peace of mind to physicians and their patients worldwide.

More information: www.biotronik.com

Contacts

BIOTRONIK SE & Co. KG

Sandy Hathaway

Senior Director, Global Communications

Tel. +49 (0) 30 68905 1602

Email: sandy.hathaway@biotronik.com

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