Dubai, United Arab Emirates - Thursday, February 27th 2014 [ME NewsWire]
Accor Middle East, one of the leading hotel operators in the region, recently staged its annual Middle East Road Show, which is one of the most important events on the Company’s calendar. It provided an opportunity to network with customers and share the progress made over the past year.
This roadshow presented a platform for discussing new opportunities within the travel industry and updating regional travel industry leaders on Accor’s brands, properties, products and offers. This comes in light of the Group’s significant 2013 achievements, which has seen it open 170 hotels with 23,000 rooms, corresponding to one hotel opening every two days.
As per research, the region is experiencing a period of strong growth with current estimates of more than $3 trillion being pumped directly into leisure and tourism and indirectly into supporting infrastructure. By 2020, there will be airport capacity for an extra 300 million passengers, more than 200 new hotels and 100,000 additional rooms. Visitor numbers are expected to reach 150 million, with Expo 2020 accounting to over 25 million visitors in the six months between October 2020 and April 2021.
Speaking at the roadshow, Managing Director of Accor Middle East Christophe Landais said, “These statistics support Accor’s growth strategy in the Middle East where we have 30 hotels in the pipeline over the next three years. 2014 commenced with the opening of Novotel Fujairah, and will see Accor introduction in the Northern Emirates, followed by the launch of ‘Adagio’ - a new brand of apartments-hotel in the region. The first apartments-hotel, Adagio Al Bustan, will open in the first quarter.”
“The roadshow was well attended by hoteliers from Bahrain, Egypt, France, Germany, Jordan, KSA, Morocco, Netherland, Oman, Switzerland, Thailand, UAE and USA. It was held in Jeddah, Riyadh, and for the first time in Dubai and Abu Dhabi, where we have strong hotels opening this year”, added Philippe Seguin, Vice President of Sales, Distribution and Marketing Accor Middle East. The workshop involved a series of industry forums, business meetings with major corporate and leisure agencies, as well as presented an opportunity to speak about our newly launched accorhotels.com Arabic website.”
The Accor Middle East network currently includes 60 hotels with over 14,529 rooms (as of 31/12/2013) in the Middle East, and has 30 hotels comprising over 7,000 rooms under development. With a strong lineup of hotel openings in the pipeline, the Group is firmly committed towards achieving its targets of 100 hotels (25,000 rooms) within 3 years for the broader Middle East.
Ends
Accor Middle East
Accor Middle East is one of the fastest growing hospitality groups in the Middle East. Currently, the Group’s regional portfolio includes a total of 60 operational hotels representing 14,529 rooms in ten countries. Among the existing global brands ranging from Sofitel, Novotel, Mercure and ibis, new brands such as Pullman and Adagio are emerging as strong players in the region.
With over 25 years of regional experience, Accor ME is the first to establish a training academy. Dubbed as Tamheed – Accor Academie Middle East, the training facility is dedicated to educate and prepare staff at all levels and ensure optimal career development.
Accor, the world's leading hotel operator and market leader in Europe, is present in 92 countries with more than 3,600 hotels and 460,000 rooms. Accor's broad portfolio of hotel brands - Sofitel, Pullman, MGallery, Grand Mercure, Novotel, Suite Novotel, Mercure, Adagio, ibis, ibis Styles, ibis budget and hotelF1 - provide an extensive offer from luxury to budget. With more than 160,000 employees in Accor brand hotels worldwide, the Group offers its clients and partners 45 years of know-how and expertise.
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Contacts
Sheetal Borge
Havas PR Middle East
Sheetal.borge@havasprme.com
Tel. +971 4 4556000
Ferial Kurimbux
Accor ME
ferial.kurimbux@accor.com
Tel. +971 4 3951513
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