Riyadh, Kingdom of Saudi Arabia - Tuesday, May 5th 2015 [ME NewsWire]
Mindshare, which is part of WPP, is a global media agency network helping clients to make collaborative and adaptive decisions across their paid, owned, and earned marketing in real-time. Mindshare’s most recent media summit, titled “Staying Agile,” brought together a broad selection of celebrity speakers and attendees to discuss agility and innovation for modern businesses.
“Staying Agile” drew in a thrilling array panelists from the fields of football, tech, fashion, brand management, and more. Daniel Sieberg, award-winning reporter and author of “The Digital Diet: A Four-Step Plan to Break your Tech Addiction and Regain Balance in your Life” moderated throughout the day. The event began with a special breakfast, photo session, and autograph-signing with Danish football legend Peter Schmeichel, who kicked off the event with “Planning Ahead to Score Future Goals.” In the panel, Schmeichel shared his experience in creating adaptive strategies that kept his competition in mind, delivered with his signature larger-than-life personality.
The event featured “Discovering the Next Big Thing” by famous shoe designer Patrick Cox, who discussed commercial and creative success in the ever-changing fashion industry. Hamish Taylor, who has been dubbed the “Master Thief” by industry experts for his ability to “steal” ideas from one industry to creatively use them in another, presented “Trains, Planes, and Toilet Cleaners: Lessons in Agility from FMCG and Beyond,” which discussed innovation and leadership challenges in a fun and engaging way. 15 year-old wunderkind Jordan Casey, who has already established two companies and a mobile app, discussed the challenges in keeping up with changing technology in “Staying Relevant in Real Time.” Mindshare’s own Global Strategy Leader, Mani Sian, wowed the audience with a guide to using the agency’s signature innovation model to create agile strategies that work.
The one-day summit on May 4th was a smashing success with attendees, who asked thought-provoking questions about building agility into their operating framework for their business. Taking place at the luxurious Rafal Ballroom in the Burj Rafal Hotel Kempinski in Riyadh, the event attracted a vast array of industry professionals seeking expertise in adopting adaptive business practices to reach unprecedented levels of success.
“Incorporating agility into an operating framework is a requirement for any modern business,” said Mindshare MENA CEO Samir Ayoub. “As our diverse array of esteemed panelists demonstrated, staying adaptive is not only beneficial but necessary in any industry, whether we’re talking about football or fashion. ‘Staying Agile’ provided cutting-edge approaches to building a more adaptive business through a fun and engaging lens.”
About Mindshare
Mindshare is a global media agency network with billings in excess of US$34.5 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.
Visit us at www.mindsharemena.com and follow us on Twitter @Mindshare_MENA and Facebook.com/MindshareMENA
About GroupM:
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Mindshare, MEC, MediaCom and Maxus, as well as Xaxis and Catalyst. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies. Discover more about us online at www.groupm.com.
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Contacts
Mouna Ajam
Regional PR Director
Mindshare Middle East North Africa
mouna.ajam@mindsharemena.com
Office: +971 4 454 7444 Ext 1150
Mob: +971 55 4714977
Fax: +971 4 454 7455
Business Central Towers, Level 45, Tower B, Dubai Internet City, Dubai, UAE
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