Combining
the strength of Swiss heritage and Mepha’s firm market footprint in the
Middle East will boost Acino and leverage growth
Dubai,United Arab Emirates - Wednesday, March 14th 2012 [ME NewsWire]
Acino (SIX: ACIN), the Swiss-based pharmaceutical company, today
announced it would be sharpening its focus on Middle Eastern markets
supported by its recent acquisition of the existing Middle East business
of Mepha (now “Mepha LLC - A Member of the Acino Group”), a major Swiss
player with firm existing product footprints across the MENA region.
In a joint statement, Acino and Mepha said the combined entity would
capitalize on the strong Swiss heritage and new opportunities in the
MENA market, which is estimated to be worth US$12 billion and is growing
at a CAGR of 15 per cent.
Under one umbrella, Mepha and Acino Switzerland brands will combine
their forces to strengthen their common Swiss heritage and their
commitment to the region. The Middle East is a key region for growth and
the combined entity intends to maintain momentum through organic growth
and by capitalizing on brand heritage, product technology and new
product launches.
The future will see the introduction of a broad pain-management
portfolio and a closer focus on drugs for GI (gastro-intestinal)
diseases. Further to this Acino intends to introduce more products in
the oncology field, recognized as a leading therapeutic area outpacing
even cardio-vascular in the future.
Acino bought the emerging-market business of Mepha last year from
Cephalon enabling the Swiss company to gain an enhanced market presence
across the Middle East, Africa, Latin America and Asian territories.
“The acquisition has enabled the company to make a ‘quantum leap’
towards establishing a strong presence in the emerging growth market of
the Middle East and Africa,” Peter Burema, CEO Acino Group said.
According to independent sources the Middle East pharma market is
estimated to be worth US$12 billion and is rapidly growing with the
increase in population and education levels, which will bring growth
potential for multinational pharma companies and Acino and Mepha will
stand to gain in this scenario.
Both Acino Switzerland and Mepha (under the Acino umbrella) will
continue to promote their brands separately in the short- to medium-term
while in the long-term an integration process will take place allowing
capitalization of the full potential of the acquisition, said Ruud van
Anraat (CCO Acino Group) by both entities joining forces to invest in
the latest product delivery technologies such as patches, implants and
oral modified release formulations.
Contacts
Jayakrishnan Bhaskaran/May Rempis
Adfactors PR FZ LLC
+ 971 4 4264632
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