Panasonic Presents 'Photosynthesis' Concept in Milan

OSAKA, Japan - Monday, April 16th 2012 [ME NewsWire]

Salone Internazionale del Mobile di Milano 2012

(BUSINESS WIRE)-- Panasonic Corporation today opened the doors to its "Photosynthesis" concept installation, showcasing its total solutions for creating, saving, storing and managing energy during the course of the Milano Salone del Mobile 2012, one of the largest and most influential design expos in the world, held annually in Milan, Italy.

At this year's exhibition, Panasonic is presenting an energy cycle, comparing it to an ecological cycle that begins with photosynthesis, starting with energy creation (through solar panels), and continuing to energy storage (through storage batteries) and energy saving (through LED and organic LED lights), with each stage of the cycle being controlled by an energy management system. The installation, which is the first outdoor exhibit for Panasonic, was designed by noted young architect Akihisa Hirata, whose organic vision of living, breathing architecture reflects the open yet interdependent symbiotic cycles in nature.


■About the Panasonic Installation


Exhibit concept:
         

"Photosynthesis"

Viewing times:
         

Mon 16 – Sun 22 April 09:00 – 24:00
           

(Attendants on site 11:00 – 21:00)
           

Mon 23 – Sat 28 April 09:00 – 21:00
           

*Salone del Mobile runs from 17 – 22 April, however the INTERNI LEGACY installation opens from 16 – 28 April

Press preview:
         

Mon 16 April, h.14:30

Reception:
         

Tue 17 April, h.20:00

Venue:
         

INTERNI LEGACY
           

Università degli Studi di Milano: Cortile Farmacia
           

Via Festa del Perdono, 7 　
           

(Exhibition floor space: approx.1,000m2)

Designer:
         

Akihisa Hirata (Akihisa Hirata Architecture Office）
           

The special site of Milano Salone del Mobile 2012

http://panasonic.net/milanosalone/

Through the web contents below you can experience the "Photosynthesis" installation, a "tree" of solar panels, storage batteries, LEDs and OLEDs.

    Videos of the installation (concept movie, interviews, reports)
    Photos of the installation
    A graph showing the amount of electricity generated by solar panels.
    Introduction of the products exhibited at the installation.
    The time line of the SNS.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50236223&lang=en

Contacts

Global Public Relations Office

Panasonic Corporation

Tel: +81-3-6403-3040



Panasonic News Bureau

Tel: +81-3-3542-6205