Dubai Industrial City, a member of TECOM Investments, today announced it has signed a project development agreement with Rasasi Group for the establishment of a full-fledged perfume manufacturing and packaging facility at the region’s leading manufacturing and logistics destination.
A premier name in the regional retail fragrance landscape, Rasasi group offers a wide range of Oriental and Western fragrances. The new plant will enable Rasasi group to scale-up its production in anticipation of a spurt in regional and global market demand.
Mr Abdul Razzak Kalsekar, Chairman, Rasasi Group, said: “We are thrilled to set up our base in Dubai Industrial City for its unique benefits of location, logistics and world-class infrastructure. The move comes as a decisive step in our growth strategy and a perfect fit in our mission to reinforce our presence in a region that is poised for strong growth.
“Our decision to build a new plant at Dubai Industrial City also underlines our commitment to expand amidst challenging global economic environment. The new facility will enable us to reach higher levels of production to meet demand and broaden our regional & global market access.”
Abdulla Belhoul, Managing Director, Dubai Industrial City, said: “Rasasi Group has decided to capitalize on Dubai Industrial City’s inherent strengths. The hub’s modern infrastructure and the availability of several advanced industrial facilities under one roof are some of the attractions that have encouraged Rasasi Group to invest in the destination. We are confident the new operations will drive and expand Rasasi group’s regional and global footprint while reducing its operational and logistical costs.”
The Middle East perfumes market is worth an estimated US$3.5 billion per annum, which accounts for approximately a fifth of the global market that stands at US$17 billion. The regional perfume sector has grown at a compounded annual rate of over five per cent during the last six years and is projected to touch US$10 billion by 2015. The Middle East also ranks the highest in the world in terms of per-capita perfume consumption: an average of US$350 every year.
Ranked the second largest non-real estate project in Dubai, the manufacturing and logistics hub at Dubai Industrial City has been experiencing a steady growth of key industry players. Caparol Paints, Europe’s third largest paint manufacturer, and Future Pipe Industries, manufacturers of advanced fiberglass pipes in the region are some of the majors that have recently announced projects in the City.
Dubai Industrial City, the second largest non-real estate project in Dubai, is located on Emirates Road near the new Al Maktoum International Airport and offers a strategic advantage with its proximity to major highways and the Jebel Ali Port.
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About Dubai Industrial City
Dubai Industrial City (DI), a member of TECOM Investments, is the second largest non-real estate project in Dubai and is spread across 55 square kilometers (560 million square feet) of land. The industrial destination was established to serve as a catalyst for the growth and expansion of the industrial sector in the United Arab Emirates - especially in light to medium manufacturing sectors with specific emphasis on Machinery and Mechanical equipment, Transport Equipment and parts, Base Metal, Chemicals, Food and Beverage and Mineral Products.
Dubai Industrial City provides a cost effective and efficient business environment together with a number of industry supporting products and facilities including warehousing and logistics solutions, labour villages, vocational training, commercial space as well as a one stop shop for the issue of required licenses and permits.
Dubai Industrial City is strategically located next to the new Al Maktoum Airport (Dubai World Central) and in close proximity to the Jebel Ali Free Zone. The City provides a traffic free environment with direct connections to the Emirates Road, Dubai By Pass Road providing easy and convenient access to global transportation points via road, air and sea.
About Rasasi Group
Rasasi Group, a family owned business, was founded in 1979 in Dubai. Over the last three decades, the company has built on solid foundation of pioneering entrepreneurial vigor creating some of the best and the most exclusive fragrances which have established a worldwide reputation for quality, luxury and elegance.
. Rasasi group operates a state-of-the-art manufacturing facility in Jebel Ali Free Zone in Dubai.. More information on the company and its portfolio of fragrances can be found at www.rasasi.com & also join us on Facebook: www.facebook.com/Rasasi Perfumes L.L.C, Dubai.
Contacts
Burgess Baria
APCO Worldwide
(JiWiN Public Relations)
+97155-9548683
bbaria@apcoworldwide.com
Nagy Sedra
Brand Manager
Dubai Industrial City
+97150-4594252
nagy.sedra@tecom.ae
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